Alexandra plc Delivers Self-Service Application Tailored to Individual Customer Needs with SEAGULL.

Business Editors & High Tech Writers

ATLANTA--(BUSINESS WIRE)--Jan. 8, 2002

Personalization Yields Ease of Use and Highest Levels

of Customer Service

SEAGULL, a leading provider of legacy application enhancement software technology, today announced that Alexandra plc has implemented the company's TigerRay(TM) solution for legacy extension to provide customized self-service access to defined back-office order entry functions through an HTML interface.

Alexandra plc is Europe's leader in the design, marketing and supply of professional clothing, servicing approximately 200,000 customers worldwide for clothing needs, including industrial work wear, hospitality and healthcare garments. In addition, Alexandra designs and supplies corporate clothing to many international household names.

The new capability provides Alexandra's customers, which run the gamut of private individuals to Europe's largest commercial organizations, with personalized access to specific business functions such as stock inquiries, order placement, pricing models and customer service information as well as product images through an HTML front-end. Customers worldwide benefit from executing discrete business transactions in realtime at their convenience and with ease, as the HTML interface is seamlessly integrated with Alexandra's corporate Website. While any user can view the product range, actual transactions are limited to registered customers who are validated with a specific user name and password.

Alexandra produces in excess of 800 apparel products, all of which are searchable through the Website. By incorporating a "favorites" feature into the interface, customers can customize their views based on individual preference or previous order history. In addition, larger customers are immediately directed to items and styles specifically designed to their corporate standards. Multi-language versions are also available to accommodate Alexandra's global customer base.

"Maintaining the existing business logic was a requirement, since we couldn't possibly reproduce the complex calculations related to our pricing structures, production schedules and so on," said Paul Milne, IT manager for Alexandra plc. "With the HTML interface built into TigerRay, there is no dividing line between the particular self-service functions available through the Website and the back-office systems themselves. The power and flexibility of SEAGULL's solution enabled us to deliver an intuitive customer-facing version of our proven applications, including the unique attributes that help us provide superior service and value to our customers."

"Organizations today are challenged to find quick and effective ways of redeploying legacy application assets as part of their e-commerce strategy," said Kim Addington, senior vice-president of marketing for SEAGULL. "With SEAGULL's technology, Alexandra is combining the best of their existing application functionality with the Web in a fraction of the time it would take to create a new solution. The result makes it as easy as possible for Alexandra's customers worldwide to conduct business in a personalized environment."

About Alexandra plc

Alexandra plc is the European leader in the design, marketing and supply of professional clothing and uniforms. From its headquarters in Bristol, England Alexandra provides bespoke garment solutions to corporate customers throughout the UK and Europe. The company's mail order catalogues are distributed to both individual and corporate customers across a broad spectrum of business sectors including retail, hospitality, healthcare and industry. In addition, the company operates a network of over 20 retail outlets throughout the UK. Alexandra, which has a turnover of (pound)72.2 million (to year end January 2001) is dedicated to innovative garment design, and is committed to providing its customers with top quality garments at the best prices and the highest level of service support. For more information call [phone] or visit www.alexandra.co.uk.

About SEAGULL

SEAGULL's software technology opens mainframe and midrange applications for Web, wireless and Windows access and integrates e-business applications with the back office. Used in more than 7,000 organizations worldwide, including the government, finance, retail, healthcare, insurance and manufacturing industries, SEAGULL's solutions are designed for companies needing to rapidly integrate back-office business functionality with new e-business initiatives. The company, a global organization with headquarters in Atlanta and The Netherlands, is publicly traded on the Amsterdam Exchange under the symbol SEAGULL. For more information, visit www.seagullsw.com.

NOTE TO EDITORS: The correct usage of our company name is SEAGULL in all capital letters.

Forward Looking Information: All statements in this press release which address operating performance, events or developments that we expect or anticipate will occur in the future, including statements expressing general optimism about future operating results and non-historical information, are forward-looking statements. These forward-looking statements are, and will be, based on management's then-current views and assumptions regarding future events and operating performance. Forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially, including, but not necessarily limited to management's ability to manage growth, and hire and retain qualified employees; unpredictable customer demand; intense competition; rapid technological change; unpredictable market acceptance of new products; and market instability and/or reduction in software purchasing caused by exceptional circumstances.