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Alexander Interactive Helps Envelope Company Go 'Green' Online.


Ai launches Action Envelope's environmental initiative on the web

NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Alexander Interactive, a leading strategy, design and development agency, today unveiled an environmental initiative for Action Envelope, a leading national provider of envelopes, at www.actionenvelope.com.

Ai partnered with Action Envelope on its earth-friendly program allowing the company and its customers to participate in the process of safeguarding the environment. As Action's long-time ecommerce strategy partner, Ai designed a new section on the company's website featuring its own commitment to being green, along with several hundred recycled and reusable envelope styles customers can buy on the site.

"As a large envelope and paper company, we want to do our part to reduce waste and save energy, while giving our customers the same opportunity to do so through their paper and envelope purchases," says Seth Newman, COO of Action Envelope. "The team at Ai clearly understood our vision for this initiative and designed a fresh section on our site featuring our eco-friendly approach in a user-friendly way."

Taking Action Green

Action Envelope has taken the company "green" in many ways. As of March 1, 2008, Action has committed to using only wind power to operate its business. The company also will offer recycled and reusable envelopes certified by the Forest Stewardship Council The Forest Stewardship Council (FSC) is a non-profit organization based in Bonn, Germany. The Council's stated mission is "to promote environmentally appropriate, socially beneficial and economically viable management of the world's forests".  (FSC FSC

See: Foreign Sales Corporation
) and the Sustainable Forestry Initiative The Sustainable Forestry Initiative is a program to certify forests to insure they are being managed in a sustainable manner.

SFI was started in 1994 by members of the American Forest and Paper Association.
 (SFI SFI Sustainable Forestry Initiative (forest certification program of AF&PA)
SFI Santa Fe Institute (scientific research in Santa Fe, New Mexico)
SFI Science Foundation Ireland
SFI Six Figure Income
), two leading environmental organizations. Action uses ink from renewable resources Noun 1. renewable resource - any natural resource (as wood or solar energy) that can be replenished naturally with the passage of time
natural resource, natural resources - resources (actual and potential) supplied by nature
 and invests in projects to rebuild forests.

"We strategically integrated the content for Action's green initiative into the site to communicate the company's commitment to this effort and to help customers understand the impact they have when buying Action's eco-friendly products," says Alex Schmelkin, co-founder and president of Alexander Interactive. "As more companies consider earth-friendly strategies, Ai can provide the right direction and smooth execution for launching these important initiatives online."

About Action Envelope

Action Envelope, a New York-based, Inc. 5000 company, is a leading retailer, distributor and printer of envelopes. The company serves more than 200,000 customers across America and around the world with plain and printed envelopes in all sizes, styles and colors. ActionEnvelope.com was recently named the 12th largest online office supply retailer by Internet Retailer Magazine, placing it among such national name-brand companies as Staples, OfficeMax and Office Depot Office Depot (NYSE: ODP) is one of the world's leading suppliers of office products and services. The Company's selection of brand name office supplies includes business machines, computers, computer software and office furniture, while its business services encompass copying, . Action Envelope is based in Lindenhurst, New York Lindenhurst is a village in Suffolk County, New York, on the southern shore of Long Island in the Town of Babylon. As of the 2006 census, the village had a total population of 28,000. It is the 4th largest village in New York State. The village was originally named Breslau. . For more information, call 800-653-1705 or visit www.actionenvelope.com.

About Alexander Interactive

Alexander Interactive is a leader in ecommerce strategy, design and development. Passionate about design and engineers at heart, Alexander Interactive focuses on creating rich Web experiences tailored to the needs of its clients' businesses. Ai builds award-winning sites and fulfillment systems for clients including Pepperidge Farm Pepperidge Farm was founded in 1937 by Margaret Rudkin, who named the brand for a property her family owned in Connecticut (which itself was named for the pepperidge tree, Nyssa sylvatica). In 1961, the company was purchased by Campbell's. , Campbell Soup, FragranceNet.com, Steiner Sports, Action Envelope and Cache. For more information, visit www.alexanderinteractive.com.
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Publication:Business Wire
Date:May 28, 2008
Words:459
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