Alexander Interactive Appoints Director of Strategy.Internet industry veteran to drive strategic initiatives for emerging interactive agency NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Alexander Interactive, a leading ecommerce strategy, design and development agency, today announced the appointment of David Wertheimer as director of strategy. In this newly created role, Wertheimer will develop and drive overall business and client service strategy for the growing firm. He will be responsible for revolutionizing Ai's ecommerce business analysis and consulting services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.) service - work done by one person or group that benefits another; "budget separately for goods and services" for the firm's industry-leading clients. He also will head up Ai's information architecture team and steer overall strategic marketing and business development efforts for Ai. "David's remarkable track record and versatile background will be a tremendous asset to Ai," says Alex Schmelkin, co-founder and president of Alexander Interactive. "His proven ability to drive traffic and revenue growth through smart interactive initiatives will bring significant value to every client as he directs the strategy behind every Ai engagement. David will be instrumental in building long-term strategic partnerships with our clients." An Internet strategist strat·e·gist n. One who is skilled in strategy. Noun 1. strategist - an expert in strategy (especially in warfare) strategian market strategist - someone skilled in planning marketing campaigns with expertise in online communication, usability, ecommerce and web marketing, Wertheimer has been building brands on the web for more than 12 years. He comes to Ai from Clarins Groupe USA, where his initiatives as director of Internet marketing See Internet advertising. resulted in 200 percent growth in online retail sales. Prior to that, Wertheimer founded and ran User Savvy Business Solutions, where he delivered strategy, branding, usability, metrics analysis and design solutions to clients including Yahoo! and HotJobs. Before that, Wertheimer served as web design director for The Economist Group, where he rebranded economist.com. Traffic to the site more than doubled following the relaunch Relaunch can refer to several things:
Wertheimer holds a BA from Franklin & Marshall College and an MBA MBA abbr. Master of Business Administration Noun 1. MBA - a master's degree in business Master in Business, Master in Business Administration from New York University's Stern School of Business. About Alexander Interactive Alexander Interactive is a leader in ecommerce strategy, design and development. Passionate about design and engineers at heart, Alexander Interactive focuses on creating rich web experiences tailored to the needs of its clients' businesses. Ai builds award-winning sites and fulfillment systems for clients including Pepperidge Farm Pepperidge Farm was founded in 1937 by Margaret Rudkin, who named the brand for a property her family owned in Connecticut (which itself was named for the pepperidge tree, Nyssa sylvatica). In 1961, the company was purchased by Campbell's. , Campbell Soup, FragranceNet.com, Steiner Sports, Action Envelope and Cache. For more information, visit www.alexanderinteractive.com. |
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