Alex Tagliani Signs on as Sonomax Spokesperson; Champ CarR Superstar Joins the Fight Against Noise-Induced Hearing Loss.

Business Editors/Health/Medical Writers

BIOWIRE2K

MONTREAL--(BUSINESS WIRE)--April 6, 2004

Sonomax Hearing Healthcare Inc. (TSX Venture Exchange: SHH) is pleased to announce that star Champ Car World Series(R) driver Alex Tagliani has teamed up with Sonomax to raise awareness of noise induced hearing loss (NIHL) and to promote the benefits of the Sonomax Solution(R) among noise-exposed workers. Alex will be piloting the #8 Rocketsports / Johnson Controls entry during the 2004 Champ Car World Series schedule.

Thirty million North American workers, including one million in Quebec, Mr. Tagliani's home base, are currently at risk of developing NIHL, the #1 occupational illness in North America.

Alex Tagliani agreed to team-up with Sonomax after testing the Sonomax device throughout the 2003 racing season.

"I love the product. It blocks out racing noise so that I can communicate with my crew and my spotter perfectly. The added bonus is that it's incredibly comfortable." said Mr. Tagliani about the custom fit Sonomax Solution(R), which is designed for optimum and measurable hearing protection, comfort and on-the-job communication. "My Champ Car(R) race car is a highly-advanced technological piece of equipment and so is my Sonomax hearing protection." He added, "In my profession, I rely on high tech solutions for performance and safety, and I'm a strong believer that workers should expect no less from the tools of their trade and their safety equipment."

According to Sonomax President and Chief Operating Officer Nick Laperle, Alex Tagliani is a long-time proponent of hearing preservation and the ideal spokesperson for both hearing loss prevention and Sonomax's revolutionary device. "We couldn't have asked for a more passionate or compelling representative for our product," stated Mr. Laperle. "We are thrilled that Alex has chosen to associate himself with Sonomax and look forward to a long and productive partnership dedicated to eliminating NIHL."

Mr. Tagliani will visit manufacturing facilities on behalf of Sonomax and speak to employees about the dangers of NIHL and the unique benefits of the Sonomax Solution(R) in preventing NIHL. While Mr. Tagliani does have a sponsorship arrangement with Sonomax, he stated, "The real reward is an opportunity to help Quebecers, and workers wherever my racing schedule takes me, to protect their hearing and preserve their quality of life."

"If my hearing is impaired, I can't do what I love to do," concluded Mr. Tagliani. "I'm excited about working with Sonomax to make a positive difference and show people how easy it is to prevent job-related hearing loss."

About Sonomax:

Sonomax Hearing Healthcare Inc. (www.sonomax.com) develops, manufactures and markets proprietary hearing protection products for industrial and recreational use around the globe and is dedicated to preventing noise induced hearing loss (NIHL) by raising public awareness of the unacceptable associated costs. The company is headquartered in Montreal, Quebec, Canada.

The Sonomax Solution(R) is a time and cost effective system that combines uniquely designed earpieces, optimized proprietary hardware and an easily navigable Windows (R)-based support application. The SonoPass software drives the fitting process and accurately records the level of sound attenuation achieved. In combination, the SonoPass hardware and software provide a simple, on-the-spot procedure allowing technicians to deliver hearing protection that is custom fitted to each wearer and function tested for reliability. In addition, the application provides employers the exclusive ability to quantify and track hearing protection performance and produce comprehensive reports that can support an effective hearing conservation program.

Through established key partnerships and expanding global distribution channels, Sonomax serves large industries such as pulp, paper and printing, automotive, transportation and heavy equipment, airline, rail, and aircraft, pharmaceutical, chemical, oil and gas, mining, metallurgy and aggregate, government, military and utility, food and beverage, and general manufacturing sectors.

The Sonomax Solution (R) was recently selected by Compliance Magazine as the winner of its Commitment to Worker Safety award in the Hearing Protection category.

About Champ Car World Series(R)

Champ Car World Series, LLC owns, operates and markets the 2004 Bridgestone Presents The Champ Car World Series Powered by Ford. The top open-wheel racing series in North America features drivers such as Paul Tracy, Michel Jourdain Jr., Jimmy Vasser and Alex Tagliani in a season-long quest for the Vanderbilt Cup. Champ Cars are thoroughbred racing machines that reach speeds in excess of 200 miles per hour, showcasing the technical expertise of manufacturers such as Ford Motor Company, Lola Cars, Reynard Motorsport and Bridgestone/Firestone North American Tire, LLC. The 16-race 2004 Bridgestone Presents The Champ Car World Series Powered by Ford will be broadcast by television partners SpikeTV and HDNet. Champ Car also owns and operates its top development series, the Toyota Atlantic Championship. Learn more about Champ Car's open-wheel racing series at www.champcarworldseries.com.

The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.