Alex Norman Appointed CEO of LiveWorld - WPP Joint Venture.WPP WPP Wire & Plastic Product PLC WPP World Press Photo WPP Web Presence Provider WPP Wolf Pack Productions (anime fan subbing group) WPP Witness Protection Program WPP Wireless Packet Platform WPP Work Package Planning Veteran to Lead Social Networking/Online Community Services Joint Venture LONDON & NEW YORK & LOS GATOS, Calif. -- WPP (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :WPPGY) a world leader in communications services, and LiveWorld, Inc. (Pink Sheets:LVWD), a world leader in online customer community marketing services, today announced the appointment of Alex Norman as Chief Executive Officer of their recently formed joint venture, LiveWorld-WPP. Mr. Norman brings a wealth of experience to LiveWorld-WPP, including multiple positions in the WPP Group, and an extensive background in integrated marketing communications Integrated Marketing Communications Definition The American Marketing Association suggests that integrated marketing communications (IMC) is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or . While working within the WPP Group at Ogilvy and Young & Rubicam, Mr. Norman led integrated teams for advertising, interactive, direct marketing, PR, and events to drive innovation and business growth for some of the worlds top brands, including Lincoln Mercury, Jaguar, Sony, Mattel, LG, Campbell's, and the Office of National Drug Control Policy The Office of National Drug Control Policy (ONDCP) was established by the National Narcotics Leadership Act of 1988 (21 U.S.C.A. § 1501 et seq.) and began operations in January 1989. . He comes to LiveWorld-WPP from his most recent assignment at Endeavor Marketing, where he played a key role in crafting talent and content solutions for American Express global brand and card product initiatives. "Alex has the perfect combination of experience to lead LiveWorld-WPP. He is skilled in delivering successful interactive marketing campaigns for many of the world's major brands and has in-depth knowledge of the WPP network. He is a great asset that positions LiveWorld-WPP for success," said Peter Friedman, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of LiveWorld. "We have already seen very positive response to the joint venture from our agencies and clients. Multiple new projects are in place and under discussion," said Mark Read, Strategy Director, WPP and CEO of wpp.com. "With Alex's outstanding track record and WPP history, he will be an excellent ambassador and evangelist with WPP agencies for our clients." Mr. Norman's office will be in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . About WPP WPP (NASDAQ:WPPGY) is one of the world's leading communications services groups, providing national, multinational and global clients with advertising; media investment management; information, insight & consultancy; public relations & public affairs; branding & identity, healthcare and specialist communications. Our worldwide companies include JWT JWT J. Walter Thompson (agency) JWT Java Windows Terminal JWT Just War Theory JWT Jim Wolf Technology JWT Java Workflow Tooling JWT John Wayne Trail (US Army Yakima Training Center) JWT Justified War Theory , Ogilvy & Mather Worldwide, Y&R, The Voluntarily United Group, Grey Worldwide, MindShare, MediaCom, Mediaedge:cia, Millward Brown, Research International, KMR KMR Kitten Milk Replacement KMR Kwajalein Missile Range (US Army; now Reagan Test Site) KMR Koninklijke Marine Reserve (Dutch) KMR Knowledge Management for Remedy (KMXperts) Group, OgilvyOne Worldwide, Wunderman, 141 Worldwide, Hill & Knowlton, Ogilvy Public Relations Worldwide, Burson-Marsteller, Cohn & Wolfe, CommonHealth, Sudler & Hennessey, Ogilvy Healthworld, Enterprise IG, Landor and Fitch among others. Our companies provide communications services to clients worldwide including more than 330 of the Fortune Global 500; over one-half of the NASDAQ 100 and over 30 of the Fortune e-50. Collectively, WPP employs more than 92,000 people in 2,000 offices in 106 countries. For further information, visit www.wpp.com About LiveWorld, Inc. LiveWorld (Pink Sheets:LVWD) (www.liveworld.com) is the leading interactive marketing agency specializing in online social networking and customer communities for Fortune 1000 companies. LiveWorld creates, operates, and manages online customer communities based on its unique community applications and moderation platform. LiveWorld solutions enable companies to strengthen customer relationships, increase revenues, and reduce costs. With 20 years of experience, an extensive applications platform, over 1 million hours of delivered moderation and nearly $10 Million in revenue, LiveWorld is the trusted partner of leading brands worldwide. Clients include America Online, A&E Television Networks, AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. UK, BEA Systems, BlogSafety.com, eBay, The Campbell Soup Company Campbell Soup Company (NYSE: CPB) (also known as Campbell's) is a well-known American producer of canned soups and related products. Campbell's products are sold in 120 countries around the world. It is headquartered in Camden, New Jersey. , Coca-Cola, Discovery Communications, Dove, HBO Hyperbaric oxygen therapy (HBO) A form of oxygen therapy in which the patient breathes oxygen in a pressurized chamber. Mentioned in: Ozone Therapy , Intel, Kraft Foods, Land Rover, MacWorld & PC World, MINI Cooper USA, MTV MTV in full Music Television U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business. , QVC QVC Quality Value Convenience QVC Question Valid Command , Verizon, Tulane University, and TV Guide. LiveWorld is headquartered in San Jose, California San Jose (IPA: /ˌsænhoʊˈzeɪ/) is the third-largest city in California, and the tenth-largest in the United States. It is the county seat of Santa Clara County. and deploys its services in over 30 country-language combinations. For further information, visit www.liveworld.com Safe Harbor Statements Under The Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and : This press release may include forward-looking statements about WPP's plans, objectives, projections and anticipated future economic performance based on assumptions and the like that are subject to risks and uncertainties. As such, actual results or outcomes may differ materially from those discussed in the forward-looking statements. Important factors that may cause actual results to differ include but are not limited to: the unanticipated loss of a material client or key personnel, delays or reductions in client advertising budgets, shifts in industry rates of compensation, government compliance costs or litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute. When a person begins a civil lawsuit, the person enters into a process called litigation. , natural disasters or acts of terrorism, WPP's exposure to changes in the values of other major currencies (because a substantial portion of its revenues are derived and costs incurred outside of the United Kingdom) and the overall level of economic activity in WPP's major markets (which varies depending on, among other things, regional, national and international political and economic conditions and government regulations in the world's advertising markets), as well as the risk factors identified and discussed in WPP's filings with the Securities and Exchange Commission. In light of these and other uncertainties, the forward-looking statements included in this press release should not be regarded as a representation by WPP that its plans and objectives will be achieved. This press release contains forward-looking information concerning LiveWorld's future expectations and prospects. These statements include those regarding LiveWorld's current or future relationships. Actual results may differ materially from those expressed in the forward looking statements made as a result of, among other things, the state of the economy, LiveWorld's ability to successfully deliver upon its contractual commitments, clients continuing their ongoing relationships with the Company, LiveWorld's ability to acquire new customers, changing accounting treatments, and other risks applicable to the Company. (See the Company's Q3, 2002 10Q filing for a list that includes other possible risk factors.) LiveWorld recently announced that it has resumed auditing its financials and expects to begin releasing audited results Q3 of 2006. |
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