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Alex Daly named vice president of marketing for C-Cube Microsystems.


MILPITAS, Calif.--(BUSINESS WIRE)--July 17, 1995--C-Cube Microsystems (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:CUBE) announced today that Alex Daly has been named vice president of marketing for the company.

In his new post, Mr. Daly will be responsible for all of C-Cube's marketing activities including strategic direction, product marketing and systems engineering.

"Alex Daly's powerful combination of proven success in strategic and tactical marketing, as well as his engineering expertise, will allow him to take C-Cube's marketing efforts to the next level," said Dr. Alexandre Balkanski, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of C-Cube Microsystems. "His entrepreneurial spirit, results-oriented marketing approach and broad understanding of micro-processor-based products are an asset to C-Cube as we plan for the future. I am delighted to have someone of Alex's caliber driving our marketing efforts."

Mr. Daly comes to C-Cube Microsystems after four years at Intel, where he served first as strategic marketing manager and then as director of marketing for Intel's Mobile Computer Group. In his role as strategic marketing manager, he was responsible for the definition and development of the i486SL CPU CPU
 in full central processing unit

Principal component of a digital computer, composed of a control unit, an instruction-decoding unit, and an arithmetic-logic unit.
 product family. During his tenure as director of marketing, his organization was responsible for adapting the Pentium for mobile applications, while also managing the company's leadership in the i486-based mobile product line. In 1994, microprocessors for mobile computing Using a computing device while in transit. Mobile computing implies wireless transmission, but wireless transmission does not necessarily imply mobile computing. Fixed wireless applications use satellites, radio systems and lasers to transmit between permanent objects such as buildings  accounted for over $1 billion in Intel revenue, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 industry estimates.

"The digital video market is growing rapidly," said Alex Daly, vice president of marketing for C-Cube Microsystems. "C-Cube is a leader in this market, much like Intel's position in the nascent PC market back in the 1980's. As the digital video industry grows, C-Cube must transition from a technology driven to a marketing driven organization, and I am excited about spearheading that effort."

From 1988 to 1991, Mr. Daly was strategic marketing manager for SGS-Thomson's Standard ICs Division, where he championed a new 0.7 micron CMOS (Complementary Metal Oxide Semiconductor) Pronounced "c-moss." The most widely used integrated circuit design. It is found in almost every electronic product from handheld devices to mainframes.  SRAM See static RAM.

SRAM - static random-access memory
 product family. Before joining SGS-Thomson, Mr. Daly worked in systems architecture and design for several major electronics companies, including Texas Instruments and Honeywell, Inc.

Mr. Daly received his bachelor of science Noun 1. Bachelor of Science - a bachelor's degree in science
BS, SB

bachelor's degree, baccalaureate - an academic degree conferred on someone who has successfully completed undergraduate studies
 degree, cum laude, in electrical engineering from the University of Miami This article is about the university in Coral Gables, Florida. For the university in Oxford, Ohio, see Miami University.

The University of Miami (also known as Miami of Florida,[2] UM,[3] or just The U
. In 1990, he earned his Masters in Business Administration from the University of Dallas The University of Dallas is a Catholic institution. It seeks to educate its students to develop the intellectual and moral virtues, to prepare themselves for life and work, and to become leaders in the community. . He is 34 years old.

C-Cube Microsystems

C-Cube Microsystems Inc. designs and markets integrated circuits that implement international standards for the compression of digital images and video. Compression allows digital video to be used in fast-growing applications such as multimedia computing, CD-based consumer electronics and digital television. C-Cube Microsystems has its headquarters in Milpitas, Calif. and has offices in the United States, Europe and Asia. The company employs 160 people worldwide. Its stock is traded on the NASDAQ National Market System under the symbol CUBE. -0-

Note to Editors: C-Cube and C-Cube logo are registered trademarks of C-Cube Microsystems. Pentium is a trademark of Intel Corporation.

CONTACT: C-Cube Microsystems, Inc., Milpitas

Mary Sharpless, 408/944-6300

or

The Benjamin Group

John Radewagon, 408/559-6090
COPYRIGHT 1995 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 17, 1995
Words:490
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