AlertSite Helps Advertisers Pay Lowest Google AdWords Rates."Performance" is the new keyword for online marketers COCONUT CREEK, Fla. -- A little-noticed change to Google's AdWords policy (http://tinyurl.com/6kqcox) means big changes for marketers and the buyers they want to reach. Google is now charging advertisers based on how fast their Web sites' landing pages load. Faster sites pay less. Slower sites pay more. By monetizing the performance of advertisers' landing pages, Google is using economics to motivate online marketers to examine their technical underpinnings and eliminate performance bottlenecks. "Now is the time for online marketers to take advantage of AlertSite's complementary trial of performance monitoring and measurement The Monitoring and Measurement (MOME) initiative is a coordinating action within the 6th framework of the European Commission. It is aiming at fostering knowledge on Internet monitoring tools and exchange of information about Internet data traces. tools, and to see--for free--how long it takes for their landing pages to download," says Ken Gross, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of AlertSite. "You can't optimize what you can't measure. With AlertSite's technology, marketers can quickly identify poorly performing landing pages, and tweak To make minor adjustments in an electronic system or in a software program in order to improve performance. See calibrate. 1. tweak - To change slightly, usually in reference to a value. Also used synonymously with twiddle. them to meet Google's new performance requirements. And that will literally put money in the bank and lead to a better consumer experience, which is, at the end of the day, the marketer's objective." AlertSite's Adwords Landing Page Integrity Scan is available at www.alertsite.com/scanmypage and can be used to assess the performance of any landing page. While Google is now offering advertisers its own landing page test to show current quality scores, AlertSite is able to deliver a more comprehensive report to AdWords advertisers with key metrics and benchmarking tools that show how the site stacks up. The AlertSite report includes the following information: * Landing Page Response Time: The time it takes the entire page to load onscreen on·screen or on-screen adj. & adv. 1. As shown on a movie, television, or display screen. 2. Within public view; in public. , including all page objects such as Flash files and images * DNS (Domain Name System) A system for converting host names and domain names into IP addresses on the Internet or on local networks that use the TCP/IP protocol. For example, when a Web site address is given to the DNS either by typing a URL in a browser or behind the Lookup A data search performed within a predefined table of values (array, matrix, etc.) or within a data file. : The amount of time it takes for the Domain Name System to convert the name of a Web site to an IP address * Connect Time: The amount of time it takes to connect to the Web site's server once the IP address has been located * Redirect re·di·rect tr.v. re·di·rect·ed, re·di·rect·ing, re·di·rects To change the direction or course of. n. A redirect examination. re Time: The amount of time it takes for a Web page's old URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. to be redirected to the current URL * First Byte: The amount of time it takes the first unit of Web page information to load once the connection to a server has been established Marketers can also consult with an AlertSite performance advisor who will make sure their site and Web applications are secure and performing optimally. The performance advisor will discuss the marketer's unique monitoring requirements, provide a thorough overview of AlertSite's user interface and service features, and arrange to monitor the marketer's site at no charge, for a full month. "Advertisers were taken by surprise by this change to Google's AdWords policy," Gross says. "They've had no time to assess and improve the performance of their landing pages. Those with slow landing pages--such as those powered by Flash or Silverlight, or with lots of graphics--could fork over much more cash per click, and throw carefully budgeted marketing plans into the red. Conversely, those who speed up their pages will get more clicks per dollar, and stretch their AdWords spend." To learn more about AlertSite's array of services, including its Security Vulnerability Scan and Web Site Load Test, please visit www.AlertSite.com or call an AlertSite performance advisor at 877-302-5378. ABOUT ALERTSITE.COM AlertSite is a leading provider of web performance management solutions that ensure a customer's web-based services and applications are always available and running at peak performance. More than 2,300 customers worldwide rely on AlertSite to understand and enhance the end-user web experience, including Rooms To Go Rooms To Go Incorporated is a chain of furniture stores based in the South East and Puerto Rico. It is the top-selling furniture store in the US with more than 150 showrooms. In September 2005 Cindy Crawford launched the "Cindy Crawford Home" furniture line exclusively with Rooms to Go. , Purina Mills, Sierra Trading Post Based in Cheyenne, Wyoming, Sierra Trading Post sells outdoor and adventure gear, shoes and boots, casual clothing, fine suits and apparel, children's clothing and home decor. and Vermont Teddy Bear. |
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