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Alereon Formally Supports Bluetooth SIG Acceptance of WiMedia Alliance UWB Radio; Company's UWB Solution Designed to Power Next Generation Bluetooth Applications.


AUSTIN, Texas -- Alereon, Inc., the foremost provider of complete solutions for WiMedia ultrawideband (UWB (Ultra-WideBand) A wireless technology that uses less power and provides higher speed than 802.11 Wi-Fi networks or first-generation Bluetooth products. UWB is expected to provide wireless video transmission for home theater systems, cable TV, auto safety and ) applications, announces its support of the Bluetooth Special Interest Group The Bluetooth Special Interest Group (SIG) is the body that oversees the development of Bluetooth standards and the licensing of the Bluetooth technologies and trademarks to manufacturers.  (SIG) in its official acceptance of the WiMedia Alliance's UWB radio platform for next generation Bluetooth applications. The Bluetooth SIG made this announcement at its annual "All Hands everybody; all parties.

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"We have been a strong supporter of this movement from the onset and we are thrilled with the Bluetooth SIG's decision today. We believe this announcement marks the natural progression of a very valuable and consumer friendly technology," said Eric Broockman, founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Alereon. "We were the first company to show how USB USB
 in full Universal Serial Bus

Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer.
 technology could benefit from the power savings and speed of WiMedia-certified UWB technology, and we look forward to continuing this trend by now providing reference designs and other tools to support next generation Bluetooth applications."

As further evidence of Alereon's leading support for the Bluetooth/UWB movement, Dr. Michael Foley, executive director of the Bluetooth SIG, illustrated the seamlessness of Bluetooth technology powered by UWB utilizing Alereon's first-of-its-kind demo during his speech to SIG members.

"Bluetooth version 2.0 devices operate at data rates that can be frustratingly slow for the transmission and download of large files," continued Broockman. "Alereon was able to demonstrate how the combination of Bluetooth software and UWB hardware provides a faster solution for large data transfer."

Currently, Alereon provides an array of UWB solutions, including silicon, development systems, hardware, software, antennas and reference designs for Wireless USB and WiMedia ultrawideband systems. The AL4000 family includes the AL4100 WiMedia RF Transceiver, the AL4200 WiMedia BaseBand Processor and the AL4300 Wireless USB device Media Access Controller and BaseBand Processor (MAC/BBP).

For additional information about the Bluetooth SIG, please visit www.bluetooth.org or for additional information about the WiMedia Alliance, please visit www.wimedia.org.

About Alereon, Inc.

Alereon, Inc. is a fabless semiconductor company A fabless semiconductor company specializes in the design and sale of hardware devices implemented on semiconductor chips. It achieves an advantage by outsourcing the fabrication of the devices to a specialized semiconductor manufacturer called a semiconductor foundry or "fab.  providing complete solutions for Wireless USB and WiMedia ultrawideband (UWB) applications. A technology pioneer, Alereon was first to demonstrate a WiMedia PHY See physical layer and physical.  running at 480Mbps in October of 2004. Alereon's products promise to replace the complex tangle of wiring used to interconnect today's consumer electronics, computer peripheral, and mobile devices with high-bandwidth, low-power, low-cost wireless links. Further information is available on the company's website: http://www.alereon.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 28, 2006
Words:389
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