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Alereon Driving the Future of Wireless Digital Photography.


UWB (Ultra-WideBand) A wireless technology that uses less power and provides higher speed than 802.11 Wi-Fi networks or first-generation Bluetooth products. UWB is expected to provide wireless video transmission for home theater systems, cable TV, auto safety and  Leader Partners with Leading Vendors to Deliver Wireless USB The wireless version of the universal serial bus (USB). Using ultra-wideband (UWB) technology, wireless USB is designed to provide the same 480 Mbits/sec data rate as USB 2.0 within two meters (6.6 ft.) or 110 Mbps within 10 meters (33 ft.).  Applications

LAS VEGAS Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States.  -- Alereon, Inc., the ultrawideband (UWB) technology leader for mobile WiMedia and solutions based on Certified Wireless USB, is partnering with leading digital camera vendors to demonstrate exciting new Wireless USB (WUSB See wireless USB. ) applications for the digital photography market. Through these collaborations, Alereon is able to demonstrate the swift, wireless transmission of photos from a digital camera to a PC, camera-to-printer, camera-to-camera and more.

Alereon, with its Wireless-on-the-Go[TM] solution, is the only UWB company offering embedded device-to-device connectivity via Certified Wireless USB from the USB-Implementers. Wireless-on-the-Go enables users to wirelessly connect two handheld devices, such as digital cameras or camera phones, to swap data files over a short distance without eating up large chunks of battery life. Alereon's solutions are ideal because they do use limited SoC processing power and they work in conjunction with almost any operating system, including NetBSD for printers, microITRON for cameras, Windows Mobile 5 for phones and Embedded Linux for HDTVs.

"Alereon feels strongly that the digital photography market is one that is rapidly growing with possibilities and customer demands for creative technology," said Eric Broockman, Alereon's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "With our production-ready solutions offering the same easy-to-use, plug-and-play model as standard USB USB
 in full Universal Serial Bus

Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer.
, including speeds up to 480Mbps, and with 10 times the power efficiency of WiFi, Alereon is proving to be the Wireless USB vendor of choice for digital camera and other personal technology and mobile communications device manufacturers."

For more information about Alereon's Certified Wireless USB solutions please visit http://www.alereon.com.

About Alereon, Inc.

Alereon, Inc. is a fabless semiconductor company A fabless semiconductor company specializes in the design and sale of hardware devices implemented on semiconductor chips. It achieves an advantage by outsourcing the fabrication of the devices to a specialized semiconductor manufacturer called a semiconductor foundry or "fab.  using revolutionary ultrawideband (UWB) radio technology to develop high-bandwidth, low-power, low-cost Wireless USB and WiMedia UWB chipsets that are ideal for today's portable products, like digital cameras, mp3 players and cell phones. Our mission is to replace the complex tangle of wires that interconnect today's electronic devices with wireless links. For more information, visit http://www.alereon.com.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 9, 2007
Words:328
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