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Alereon Demonstrates First Chipset Optimized for Certified Wireless USB Devices; Company Showcases Solution Targeted for Mobile and Handheld Applications.


SAN JOSE San Jose, city, United States
San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850.
, Calif. -- Alereon, Inc., the mobile Ultrawideband (UWB (Ultra-WideBand) A wireless technology that uses less power and provides higher speed than 802.11 Wi-Fi networks or first-generation Bluetooth products. UWB is expected to provide wireless video transmission for home theater systems, cable TV, auto safety and ) technology leader for WiMedia and Certified Wireless USB The wireless version of the universal serial bus (USB). Using ultra-wideband (UWB) technology, wireless USB is designed to provide the same 480 Mbits/sec data rate as USB 2.0 within two meters (6.6 ft.) or 110 Mbps within 10 meters (33 ft.).  markets, today demonstrates the first silicon solution optimized for Certified Wireless USB devices. The demonstration runs today through Thursday at the USB USB
 in full Universal Serial Bus

Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer.
 Implementers Forum's (USB-IF) Certified Wireless USB Developers Conference (DEVCON) at the San Jose McEnery Convention Center in San Jose, California San Jose (IPA: /ˌsænhoʊˈzeɪ/) is the third-largest city in California, and the tenth-largest in the United States. It is the county seat of Santa Clara County. . To view the demonstration, visit Alereon at booth #9.

"It is exciting to be the first company to demonstrate silicon optimized for Certified Wireless USB devices," said Eric Broockman, founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Alereon. "We have been a long-time supporter of Certified Wireless USB and we are pleased to see it come to fruition in next-generation wireless devices and peripherals."

The demonstration uses Alereon's AL4000 Wireless USB two chip set consisting of the AL4300 Wireless USB Media Access Controller/Baseband Processor and the AL4100 UWB RF Transceiver. The Baseband processor and RF transceiver are identical to Alereon's AL4000 WiMedia PHY See physical layer and physical.  for use in Wireless USB host applications.

"Developing certified Wireless USB solutions for small mobile and portable devices is challenging, but this is clearly the largest and most compelling market segment," said Broockman, "Our demonstration reaffirms Alereon's leadership in the development of Certified Wireless USB products. By designing specifically for the low-power, low-cost yet high performance demands of handheld applications, we are providing our customers with solutions optimized for cellular phones, digital still cameras, mp3 players, digital video cameras and other battery, space and cost sensitive consumer devices."

"Promoting a cooperative environment to support the development and successful introduction of Certified Wireless USB is a founding goal of the USB-IF," said Jeff Ravencraft, president and chairman of the USB Implementers Forum The USB Implementers Forum, USB-IF, is a non-profit organisation to promote and support the Universal Serial Bus. Its main activities are the promotion and marketing of USB, Wireless USB, USB On-The-Go, and the maintenance of the specifications, as well as a compliance program. . "Member announcements like Alereon's, demonstrate that Certified Wireless USB, from the USB-IF, will be first to market with interoperable devices."

About USB Implementers Forum

The non-profit USB Implementers Forum, Inc. was formed to provide a support organization and forum for the advancement and adoption of USB technology. The USB-IF facilitates the development of high-quality compatible USB devices, through its logo and compliance program and promotes the benefits of USB and the quality of products that have passed compliance testing. Further information, including postings of the most recent product and technology announcements, is available by visiting the USB-IF Web site at www.usb.org.

About Alereon, Inc.

Alereon, Inc. is a fabless semiconductor company A fabless semiconductor company specializes in the design and sale of hardware devices implemented on semiconductor chips. It achieves an advantage by outsourcing the fabrication of the devices to a specialized semiconductor manufacturer called a semiconductor foundry or "fab.  providing complete solutions for Wireless USB and WiMedia ultrawideband (UWB) applications. A technology pioneer, Alereon was first to demonstrate a WiMedia PHY running at 480Mbps in October of 2004. Alereon's products promise to replace the complex tangle of wiring used to interconnect today's consumer electronics, computer peripheral, and mobile devices with high-bandwidth, low-power, low-cost wireless links. Further information is available on the company's website: http://www.alereon.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 21, 2006
Words:461
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