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Alereon CEO To Discuss Wireless Home Networking at Connections Conference; Eric Broockman to Discuss Next Generation Wireless Solutions.


AUSTIN, Texas -- Alereon, a leading fabless semiconductor company A fabless semiconductor company specializes in the design and sale of hardware devices implemented on semiconductor chips. It achieves an advantage by outsourcing the fabrication of the devices to a specialized semiconductor manufacturer called a semiconductor foundry or "fab.  developing wireless solutions for the Ultrawideband (UWB (Ultra-WideBand) A wireless technology that uses less power and provides higher speed than 802.11 Wi-Fi networks or first-generation Bluetooth products. UWB is expected to provide wireless video transmission for home theater systems, cable TV, auto safety and ) and Wireless USB The wireless version of the universal serial bus (USB). Using ultra-wideband (UWB) technology, wireless USB is designed to provide the same 480 Mbits/sec data rate as USB 2.0 within two meters (6.6 ft.) or 110 Mbps within 10 meters (33 ft.).  (W-USB) markets, announced today that CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Eric Broockman will participate in a special discussion of different wireless data connectivity technologies and their role in the growth of the home networking market. The discussion, entitled "The Role of Next-Generation Wireless Connectivity Solutions," takes place Wednesday, May 11, from 12:30-2:00.

UWB is a high-speed, low-power wireless technology that aims to make life easier by eliminating the tangle of wires that connects personal computers, audio and video equipment, consumer electronics and mobile devices. Working in conjunction with leading end-equipment manufacturers in these industries, Alereon's products will provide complete solutions for Multi-band OFDM (Orthogonal Frequency Division Multiplexing) A digital transmission technique that uses a large number of carriers spaced apart at slightly different frequencies.  UWB-based applications, including a new wireless version of the Universal Serial Bus See USB.

(hardware, standard) Universal Serial Bus - (USB) An external peripheral interface standard for communication between a computer and external peripherals over an inexpensive cable using biserial transmission.
 (USB USB
 in full Universal Serial Bus

Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer.
).

"Ultrawideband solutions, especially wireless USB, will become a mainstream solution in portable devices such as MP3 players, personal video players and digital cameras beginning next year," said Broockman. "For attendees trying to ascertain how wireless connectivity fits into next-generation home networking beyond WiFi, this should be an enlightening panel. "

The Connections(TM) Digital Home Conference and Showcase will take place on May 11-13, 2005 at the Hyatt Regency San Francisco Airport. Other scheduled panel members include representatives from Atheros Communications, Airgo Networks, Broadcom and IceFrye Semiconductor. For more information about Connections, log on to www.connectionsconference.com.

About Eric Broockman

Eric Broockman has more than 23 years of leadership experience in the fabless semiconductor and communication IC industries. Mr. Broockman comes to Alereon from Legerity where he served as Vice President and General Manager of Voice over Broadband and Executive in charge of the company's global marketing organization. Before joining Legerity, Mr. Broockman served as CEO and president of Alchemy Semiconductor Inc., where he was instrumental in the fabless semiconductor company's successful spin-out from Cadence Design System's Austin Microprocessor Design Group, and the company's introduction of the world's highest performance, lowest power Internet edge processor system-on-a-chip (SOC). Prior to his tenure at Alchemy, Mr. Broockman held senior management positions at Cirrus Logic and IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) . Mr. Broockman holds eight US patents and was a National Science Foundation graduate fellow. He graduated from the University of Florida University of Florida is the third-largest university in the United States, with 50,912 students (as of Fall 2006) and has the eighth-largest budget (nearly $1.9 billion per year). UF is home to 16 colleges and more than 150 research centers and institutes.  with B.S. and M.S. degrees in engineering.

About Alereon, Inc.

Alereon, Inc. is a fabless semiconductor company providing complete solutions for wireless USB/MultiBand OFDM ultrawideband (UWB) applications. A technology pioneer, Alereon holds the greatest number of UWB patents, was first to demonstrate an entirely in-house designed UWB platform, co-founded the WiMedia Alliance, and is participating in the development of a wireless USB standard. Alereon's products promise to replace the complex tangle of wiring used to interconnect today's consumer electronics, computer peripheral, and mobile devices with high-bandwidth, low-power, low-cost wireless links. Further information is available on the company's website: www.alereon.com.
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Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 9, 2005
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