Alereon Announces $4 Million Strategic Investment from Samsung Ventures.

AUSTIN, Texas -- Alereon, Inc., the ultrawideband (UWB) technology leader for mobile WiMedia and Wireless USB solutions, today announced it has received a $4 million investment from Samsung VentureseIU strategic technologies investment fund.

Eric Broockman, CEO of Alereon, commented, "I believe this commitment from Samsung Ventures is persuasive evidence that our technology, along with our ability to bring added value to our strategic partners, is capturing the attention of even the most demanding investors. Additionally, the Samsung investment is consistent with our strategy to work closely with established market leaders, much as we have done in the PC processor space and the USB hub market."

Alereon is the first company to go into production with a registered and manufacturing-worthy PHY solution and most recently, the first company to demonstrate a production-worthy Wireless USB device solution. This includes the CompanyeIUs most recent public technology demonstration of a multi-vendor application developed in conjunction with Kodak with an Alereon technology-enabled Kodak digital still camera taking pictures and quickly transferring them over Wireless USB to a laptop that included a partnereIUs host MAC and an installed Alereon PHY.

"This investment is consistent with our vision that UWB and Wireless USB may ultimately have a place in mobile and consumer electronic products with significant volume production," said Bill Byun, an Investment Principal with Samsung Ventures. "Samsung Ventures conducted an in-depth analysis of many UWB companies and chose to invest in Alereon, as they represent the ideal balance of leading products and product plans to address many of SamsungeIUs potential future implementations of Wireless USB and UWB."

Mr. Broockman concluded, "We believe we are well prepared to collaborate with Samsung Electronics for their specific application needs. We look forward to engaging with Samsung Electronics to develop UWB-related products for mobile applications in the future."

About Alereon, Inc.

Alereon, Inc. is a fabless semiconductor company using revolutionary ultrawideband (UWB) radio technology to develop high-bandwidth, low-power, low-cost Wireless USB and WiMedia UWB chipsets that are ideal for todayeIUs portable products, like digital cameras, mp3 players and cell phones. Our mission is to replace the complex tangle of wires that interconnect today's electronic devices with wireless links. For more information, visit http://www.alereon.com.

About Samsung Ventures

Samsung Ventures America manages US investment and investment-related activities for Samsung Electronics and Samsung Venture Investment Corporation from local offices in San Jose. The investment mandate for Samsung Ventures America tracks closely to the strategic priorities of Samsung Electronics' core operating divisions, and encompasses investments in semiconductors, displays, telecommunications, and consumer electronics. Samsung Ventures America is currently actively investing in leading technology companies from a $400 million fund.