Alereon Adds Ultrawideband Reference Design Tools.Family Expands to Include Mini PCI and ExpressCard/34 for Host Applications SAN FRANCISCO -- Alereon, Inc., the ultrawideband (UWB (Ultra-WideBand) A wireless technology that uses less power and provides higher speed than 802.11 Wi-Fi networks or first-generation Bluetooth products. UWB is expected to provide wireless video transmission for home theater systems, cable TV, auto safety and ) technology leader for mobile WiMedia and Certified Wireless USB solutions, today announced the availability of its Mini PCI and ExpressCard/34 reference designs for host applications. The Alereon Mini PCI and ExpressCard/34 reference designs were developed to provide fast and simple ways for customers to generate solutions based on Certified Wireless USB from the USB-IF or on the WiMedia specification for desktop and laptop PCs. The ExpressCard/34, appearing in many new notebook systems, boasts superior performance and lower power consumption compared to the aging Cardbus or PCMCIA (Personal Computer Memory Card International Association, San Jose, CA, www.pcmcia.org) An international standards body and trade association that was founded in 1989 to establish a standard for connecting peripherals to portable computers. PCMCIA created the PC Card. See PC Card. slot, making it a better choice for today's UWB solutions. Mini PCI is a smaller-sized implementation of the common PCI (1) (Payment Card Industry) See PCI DSS. (2) (Peripheral Component Interconnect) The most widely used I/O bus (peripheral bus). specification already used today in designs for laptop and desktop computers. The Alereon Mini PCI and ExpressCard/34 designs are currently available using multiple WiMedia Media Access Controller (MAC) chip vendors. Both reference designs can be leveraged across numerous market segments, minimizing time-to-market requirements and maximizing ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). for all of Alereon's customers. "Our Mini PCI and ExpressCard/34 reference designs expand the possibilities of today's PC architectures by providing new product options based on either Certified Wireless USB or WiMedia technology," said Eric Broockman, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Alereon. "Our strong engineering expertise and alignment with MAC vendors enables our customers to design, manufacture and market cost-effective, wireless UWB solutions." The Mini PCI and ExpressCard/34 join Alereon's reference design family, which includes Cardbus cards and USB USB in full Universal Serial Bus Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer. dongles for WiMedia and Wireless USB hosts and Compact Flash cards for devices based on Certified Wireless USB. About Alereon, Inc. Alereon, Inc. is a fabless semiconductor company A fabless semiconductor company specializes in the design and sale of hardware devices implemented on semiconductor chips. It achieves an advantage by outsourcing the fabrication of the devices to a specialized semiconductor manufacturer called a semiconductor foundry or "fab. using revolutionary ultrawideband (UWB) radio technology to develop high-bandwidth, low-power, low-cost Wireless USB and WiMedia UWB chipsets that are ideal for today's portable products, like digital cameras, mp3 players and cell phones. Our mission is to replace the complex tangle of wires that interconnect today's electronic devices with wireless links. For more information, visit http://www.alereon.com. |
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