Aldik Moves Distribution Operations and Showroom to State-of-the-art Facility; New Facility to Improve Company Efficiency by Improved Product Flow and Increased Capacity.

Business Editors and Lifestyle Writers

VALENCIA, Calif.--(BUSINESS WIRE)--Jan. 10, 2001

Aldik Artificial Flower Company, Inc. announced today that it will move its warehousing distribution operations and showroom some 35 miles, from Valencia, California to a state-of-the-art facility in Moorpark, California in March 2001.

The 400,000 plus square foot facility will replace the six buildings currently in use for these services, and will position the company for additional growth.

The new facility has the capacity to accommodate more than double the current 200-employee workforce, and will streamline the company's ordering and delivery procedures. When the new facility comes on-line in March the company will implement the JD Edwards WorldSoftware system. The JD Edwards software package, supported by IBM's 6th generation AS400 model 830 computer system was introduced late last year by Aldik's parent company Decorative Concepts, Inc. (DCI). The system has been implemented across each of the DCI divisions since that time, and this will complete that process.

"Moving to this state-of-the-art facility will significantly improve our efficiency," said Larry Gold, President of Aldik Artificial Flower Company, Inc. "With this move we will be able to eliminate multiple handling and moving of product between buildings, as well as improve product flow and increase our capacity."

"This significant investment by Aldik Artificial Flowers and Decorative Concepts, Inc. is a reflection of the strong growth that we have experienced over the past year," said Bill McMahon, Chief Executive Officer of Decorative Concepts. "We are firmly in place as a major player in the artificial flower industry, and the opening of this facility points to the scale of our operation, and long-term commitment to providing our customers with the best product in the most efficient and cost effective manner."

About Aldik Artificial Flower Company, Inc.

Since 1951, Aldik has provided the floral and gift industries with distinctive, high quality merchandise at affordable prices. Aldik's product lines include artificial flowers, foliage, Christmas trees and accompanying decorations, wreaths and garlands, plus a variety of novelties, ribbons, and containers. Aldik employs approx. 200 people and covers the entire nation with a sales force of 40. Showrooms are located in Atlanta, Chicago, Columbus, Dallas, Los Angeles, Minneapolis, and San Francisco.

Aldik's designers have a keen eye for coming trends and popular contemporary decoration, but have also included many classic and timeless pieces in their inventory. Aldik pushes the limits on permanent flowers with natural looking, botanically correct stems with realistic colors and textures, and now complemented with natural fragrances.

About Decorative Concepts, Inc.

Decorative Concepts, Inc. is one of the country's fastest growing gift and floral companies, serving over 30,000 clients including mass merchants, craft chains, and independent gift retailers. As a leading designer and distributor of home decor products for indoor and outdoor display, such as artificial flowers, flags and lawn ornaments, tabletop, and gift accessories, the company is frequently cited in industry surveys, such as Gift Beat, as having some of the top-performing lines through its divisions. Divisions within Decorative Concepts include, Aldik Artificial Flower Company, Inc., New Creative Enterprises, Teters Floral Products, Inc., "The Square Nest," and Decorative Concepts International, its direct import division.