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Aldik Artificial Flower Company Leads The Pack In Creativity And New Product Innovation; Aldik Rolls Out Two New Floral Product Lines.


Business Editors

LOS ANGELES--(BUSINESS WIRE)--July 20, 2000

Aldik Artificial Flower Company, a division of Decorative Concepts announced the development of two new creative product lines "Scentiments" and "Cuttings" that will boost sales and fuel continued growth within the floral and gift industries.

Aldik, a leader in distinctive, high quality merchandise, has serviced the floral and gift industries for more than 40 years, and now stands ready to lead the way into the 21st century with an extensive collection of elegant permanent flowers and a wide variety of uniquely designed accessories that can be found on their website www.aldik.com.

"With our new "Scentiments" floral line, we can now provide customers with permanent flowers that not only look real, but that also smell real", says Larry Gold President of Aldik. Further he adds, "Each flower includes a patented fragrance cavity that when activated, releases a corresponding fragrance. It's not that the concept of scented flowers is new, it is our ability to do it better than anyone else that positions us for market dominance Market dominance is a measure of the strength of a brand, product, service, or firm, relative to competitive offerings. There is often a geographic element to the competitive landscape. ."

Aldik's "Cuttings" line expands further the idea of realistic looking permanent flowers. The Cuttings collection of flowers looks fresh picked from the garden. They come complete with nature's imperfections such as missing petals or wilted wilt 1  
v. wilt·ed, wilt·ing, wilts

v.intr.
1. To become limp or flaccid; droop: plants wilting in the heat.

2.
 edges. With a slanted cut at the bottom of the stem and a special seal, these artificial flowers are safe to put in real water. A few drops of Cuttings fragrance into a vase full of water and you have the beautiful aroma of fresh cut flowers flowers cut from the stalk, as for making a bouquet.

See also: Flower
.

"Larry Gold has been around this business for a long time and knows how to implement his vision of providing the industry with new ideas "New Ideas" is the debut single by Scottish New Wave/Indie Rock act The Dykeenies. It was first released as a Double A-side with "Will It Happen Tonight?" on July 17, 2006. The band also recorded a video for the track.  and creative new markets," says Mike Stadlberger, Executive Vice President of Marketing at Aldik. "Through Larry's leadership, we will continue hitting our milestones and executing our plan."

Larry Gold a southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region,  native joined Aldik in 1975 after graduating from the University of California The University of California has a combined student body of more than 191,000 students, over 1,340,000 living alumni, and a combined systemwide and campus endowment of just over $7.3 billion (8th largest in the United States).  with a degree in biology. During his 25-year tenure with Aldik, he has worked his way to the top as President, a position he has held since 1993.

"Aldik continues to be a leader in product innovation and in understanding the consumer. Our brands are strong and retail well because consumers know they can count on a quality product," says William L. McMahon, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  and President of Aldik's parent company, Decorative Concepts. "We will continue developing these strong brands across the floral and decorative accessory markets to help both the consumer and our retailers."

About Aldik Artificial Flower Company

Since 1951, Aldik has provided the floral and gift industries with distinctive, high quality merchandise at affordable prices. Aldik's product lines include artificial flowers, foliage, Christmas trees and accompanying decorations, wreaths and garlands, plus a variety of novelties, ribbons, and containers.

Aldik employs 250 people and covers the entire nation with a sales force of 40 people. Aldik has showrooms in Atlanta, Chicago, Columbus, Dallas, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , Minneapolis, New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, and San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden . The showrooms are open for gift and interior design shows periodically throughout the year.

Aldik's designers have a keen eye for coming trends and popular contemporary decoration but have also included many classic and timeless pieces in Aldik's inventory. Aldik pushes the limits on permanent flowers with natural looking, botanically correct stems with realistic colors and textures, and now complete with complementary fragrances.
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Publication:Business Wire
Date:Jul 20, 2000
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