Aldik's Nationally Recognized Product Seen in Millions of American Homes Each Week; Permanent Florals in Demand by Television Networks and Movie Studios as Well as America's Homes.

Business Editors

MOORPARK, Calif.--(BUSINESS WIRE)--Dec. 9, 2002

The permanent floral industry has come a long way since the days of grandma's artificial flowers in the front room. No one can attest to that more than Aldik, the country's leading permanent floral and foliage wholesaler.

Featured on NBC's "Today Show" the Moorpark company has spent 50 years developing the art of replicating America's favorite flowers. Aldik offers the largest selection of permanent florals and foliage available to consumers today. The process has developed into such a defined art form that "Today Show" host Al Roker had difficulty determining which flowers were real and which were artificial. Textures, colors, durability, and even blemishes and aroma have become important ingredients in converting the American consumer to the benefits of permanent florals over the real thing. The cost of purchasing a beautifully arranged permanent floral centerpiece is comparable to one that is real, with the advantage of longevity and the added benefit of being allergy free.

The television and movie industries also recognize the benefit of using permanent botanicals to decorate their sets. Many of the major studios such as 20th Century Fox, Paramount Studios, Touchstone Television, CBS Television City, Regency Television, Lady Bug Productions, and Grammar Productions are using Aldik product. Aldik's permanent botanicals can be seen on such popular shows as Malcolm in the Middle, The Bernie Mac Show, Girlfriends, The Andy Richter Show, In-laws, Charmed, and many more. Movies such as Showtime and the soon to be released The Cat In The Hat, also feature an array of Aldik product.

"The day of the artificial flower stigma is long gone," said Mike Stadlberger, president of Aldik. "Today's permanent botanicals can provide the beauty, texture, and smell of the real thing for an extended period of time. Beautiful seasonal arrangements can be displayed in the home and used on a year-to-year basis without incurring the ongoing expense of replacing real floral displays."

Aldik has developed a team of artists and artisans second to none and continues to be the trendsetter in an industry that has taken a firm hold in the American marketplace. Its product provides homeowners, businesses, and television and movie studios the opportunity to display beautifully arranged and realistic permanent florals year-round.

Aldik will be presenting its 2003 Christmas introductions at the upcoming shows in Atlanta, Dallas, New York, and Los Angeles.

About Aldik

Since 1951, Aldik has provided the floral and home decor industries with distinctive, high quality merchandise at affordable prices. Aldik's product lines include artificial flowers, foliage, Christmas trees and accompanying decorations, wreaths and garlands, plus a variety of novelties, ribbons, and containers. Showrooms are located in Atlanta, Chicago, New York, Dallas, Los Angeles, and San Francisco.

Aldik's designers have a keen eye for coming trends and popular contemporary decoration, but have also included many classic and timeless pieces in their inventory. Aldik pushes the limits on permanent flowers with natural looking, botanically correct stems with realistic colors and textures.

About Decorative Concepts Inc.

Decorative Concepts Inc. is the country's fastest growing gift and floral company serving over 30,000 accounts including mass merchants, craft chains and independent gift retailers. As a leading designer and distributor of home decor products for indoor and outdoor display, such as artificial flowers, decorative flags and garden items, table top and gift accessories, the company is frequently cited in industry journals and annual surveys as having the top-performing lines throughout its divisions. Divisions within Decorative Concepts include Aldik, New Creative Enterprises, Teters Floral Products Inc., Square Nest, Decorative Concepts Licensing, and Decorative Concepts International Ltd., its direct import division in Hong Kong.