Alcohol tipplers now the target; Campaigners set sights on light drinkers.Byline: Adrian Pearson
NORTH East families have been warned a shameful shame·ful
a. Causing shame; disgraceful.
b. Giving offense; indecent.
2. Archaic Full of shame; ashamed. record of middle-class drinking has left them facing a "cancer timebomb".
Medical experts tasked with reducing the region's soaring number of alcohol-related hospital admissions say they now believe people regularly having a few glasses of wine after work are as big a
Full story P4 health problem as city centre binge-drinkers.
Balance, the team set up by the Government to change the region's drinking culture Drinking culture is the notable customs shared by groups of people around the world involved in drinking alcoholic beverages.
Although the type of alcohol, social attitude toward (and acceptance of) drinking varies around the world, nearly every civilization has , is seeking to convince people that alcohol-related problems are just as likely to start in North East homes as they are from too many nights out.
Colin Shevills, director at the drinking task force, said he planned an awareness campaign to show people the health risk behind their daily drinking.
He said: "The challenges in the region are enormous. Anti-social drinking is not necessarily our biggest problem. The reality is there is a hidden aspect to the amount of alcohol we drink and that is you and me going home and having a glass of wine, or maybe two or maybe three, maybe most or every night of the week, and that is a ticking ticking
a coat color pigmentation pattern in which hairs of one color are distributed in small groups throughout the background color, e.g. Australian cattle dog. Called also speckling. timebomb for our personal health."