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Alcohol sponsorship promotes hazardous drinking in sportsmen.


Byline: ANI

Washington, Nov 19 (ANI): Sportspeople There are a variety of articles listing people of a particular sport. People on these lists should be in some way noteworthy in their sport and should ideally have wikipedia articles of their own. , who are sponsored by the alcohol industry, are more likely to engage in binge drinking than those with no alcohol sponsors, according to a new study.

This is due to the fact that apart from sponsoring payment of competition fees and the supply of sports kit, almost half of the sponsorship deals included free or discounted alcohol for sporting functions and post-match celebrations.

"Alcohol consumption is a leading cause of mortality, responsible for 9.2pct of the disease burden in developed countries," said the study's author, Dr Kerry O'Brien, who is based in Manchester's School of Psychological Sciences.

"Heavy episodic drinking is particularly harmful. It is common among sportspeople and is associated with other risky behaviour, such as drink-driving, unprotected sex and antisocial antisocial /an·ti·so·cial/ (-so´sh'l)
1. denoting behavior that violates the rights of others, societal mores, or the law.

2. denoting the specific personality traits seen in antisocial personality disorder.
 behaviour," O'Brien added.

The research team from The University of Manchester The University of Manchester is a university located in Manchester, England. With over 40,000 students studying 500 academic programmes, more than 10,000 staff and an annual income of nearly £600 million it is the largest single-site University in the United Kingdom and receives  and the University of Newcastle University of Newcastle can refer to:
  • Newcastle University, a university in the United Kingdom.
  • The University of Newcastle, a university in New South Wales, Australia
 in Australia quizzed nearly 1,300 sportspeople and found alcohol-related companies sponsored almost half of them.

"Sportspeople receiving direct alcohol-industry sponsorship of any kind, including payment of competition fees, costs for uniforms and the provision of alcoholic beverages, reported more hazardous drinking than those not receiving sponsorship," said O'Brien.

"Similarly, those receiving free or discounted drinks from sponsors and those sportspeople that felt they were required to drink their sponsor's alcohol product at their establishments reported even higher levels of drinking," he added.

The research, say the authors, raises serious ethical issues for sports administrators concerned with the health of sportspeople.

"We suggest that health and governmental organisations need to work with sporting organisations and clubs to find ways to sever links with the alcohol industry, while still ensuring sports groups have sufficient financial support," O'Brien added. (ANI)

Copyright 2008 Asian News International The Asian News International (ANI) agency provides multimedia news to China and 50 bureaus in India. It covers virtually all of South Asia since its foundation and presently claims, on its official website, to be the leading South Asia-wide news agency.  (ANI) - All Rights Reserved.

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Publication:Asian News International
Date:Nov 25, 2008
Words:301
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