Alcoa Backs Commitment to Strength of Forged Alloy Wheels with New Warranty.CLEVELAND -- Alcoa Forged Specialty Wheels, a Cleveland-based business unit of Alcoa Inc., today announced the expansion of their product warranty to a lifetime limited warranty Limited warranty A warranty with certain conditions and limitations on the parts covered, type of damage covered, and/or time period for which the agreement is good. across the entire automotive aftermarket Aftermarket See: Secondary market. aftermarket See secondary market. replacement wheel portfolio. Under the new terms See suggestions for new terms. , Alcoa extends a warranty to the original purchaser for the life of the wheel that will remedy defects in materials or workmanship by repairing or replacing a defective product that fails in normal use and service. All Alcoa one-piece forged wheels are put through rigorous testing before they enter the market. "Our OEM-based design, production and testing methods ensure the quality and integrity of our wheels. As a result, we are confident Alcoa offers the strongest, most durable wheels available," stated Brandon Stotsenburg, Marketing Director, Alcoa Forged Specialty Wheels. Along with rigorous development and testing, Alcoa also proves their wheel strength in extreme off road environments. Ivan "Ironman" Stewart recently selected Alcoa as the Official Wheel of the Baja Protruck Off Road Race Series. Alcoa also continues to aggressively work with teams that compete in extreme rock crawling Rock crawling is an extreme form of off road driving using vehicles anywhere from stock to highly modified to overcome obstacles. In rockcrawling, drivers pilot highly modified four-wheel-drive vehicles such as trucks, Jeeps, and "buggies" over very harsh terrain. and rock racing. "Protruck and other forms of off road competition allow us to verify and demonstrate the strength of our aftermarket wheels," said Stotsenburg. The warranty goes into effect starting with wheel purchases on or after September 1, 2006. Visit www.alcoawheels.com for full warranty coverage and details. To further communicate the benefits of forged aluminum, Alcoa also launches a new positioning logo and tagline to the marketplace. "We conducted a through analysis of the marketplace and measured the perceptions of forged aluminum wheels," stated Stotsenburg. "Alcoa Forged Alloy Wheels Alloy wheels are automobile wheels which are made from aluminum or magnesium metal alloy. Alloy wheels differ from normal steel wheels, because of their lighter weight, which improves performance. containing the tagline Built Strong to Last a Lifetime best reflects our commitment to making strong, durable wheels that our distributors, retailers and customers can count on." About Alcoa Wheel Products Alcoa Wheel Products is headquartered in Cleveland, Ohio "Cleveland" redirects here. For the Cleveland metropolitan area, see . For other uses, see Cleveland (disambiguation). Cleveland is a city in the U.S. state of Ohio and the county seat of Cuyahoga County, the most populous county in the state. , and employs more than 2,000 associates in seven locations globally. The Alcoa business unit manufactures cast and forged aluminum wheels for the heavy truck, automotive, and motorcycle motorcycle, motor vehicle whose design is based on the bicycle. The German inventor Gottlieb Daimler is generally credited with building the first practical motorcycle in 1885. The motorcycle did not become dependable and popular, however, until after 1900. industries. About Alcoa Alcoa is the world's leading producer and manager of primary aluminum, fabricated fab·ri·cate tr.v. fab·ri·cat·ed, fab·ri·cat·ing, fab·ri·cates 1. To make; create. 2. To construct by combining or assembling diverse, typically standardized parts: aluminum and alumina alumina (əl  `mĭnə) or aluminum oxide, Al2O3, chemical compound with m.p. about 2,000°C; and sp. gr. about 4.0. facilities, and is active in
all major aspects of the industry. Alcoa serves the aerospace,
automotive, packaging, building and construction, commercial
transportation and industrial markets, bringing design, engineering,
production and other capabilities of Alcoa's businesses to
customers. In addition to aluminum products and components, Alcoa also
markets consumer brands including Reynolds Wrap(R) foils and plastic
wraps, Alcoa(R) wheels, and Baco(R) household wraps. Among its other
businesses are closures, fastening systems, precision castings, and
electrical distribution systems for cars and trucks. The company has
129,000 employees in 44 countries and has been named one of the top most
sustainable corporations in the world at the World Economic Forum in
Davos, Switzerland. More information can be found at www.alcoa.com
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