Alcoa BCS Selects Saatchi & Saatchi as Agency of Record.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Alcoa Building & Construction Systems (BCS (1) (The British Computer Society, Swindon, Wiltshire, England, www.bcs.org) The chartered body for information technology professionals in the U.K., founded in 1957. ), producer of architectural systems and products including curtain walls, windows, doors and aluminum composite material composite material or composite, any material made from at least two discrete substances, such as concrete. Many materials are produced as composites, such as the fiberglass-reinforced plastics used for automobile bodies and boat hulls, but the , today announced that it has selected Saatchi & Saatchi NY as its agency of record after a review. The Agency will handle a business-to-business effort to unify Alcoa BCS' portfolio of brands and products globally. Saatchi & Saatchi NY will manage this process internationally, and will utilize various offices in Europe to manage the transition and create tailored local market communications. Alcoa BCS is based in Geneva Geneva, canton and city, Switzerland Geneva (jənē`və), Fr. Genève, canton (1990 pop. 373,019), 109 sq mi (282 sq km), SW Switzerland, surrounding the southwest tip of the Lake of Geneva. , Switzerland. "We are excited to work with an acclaimed network like Saatchi & Saatchi because we share the same spirit of innovation. We look forward to working with our new partners to refine our international brand strategy and to strengthen our brands that are recognized around the world in our industry," said Kimberly Ferro, Director of Marketing, Alcoa BCS. Alcoa BCS key brands include Kawneer(R), Reynobond(R) and Reynolux(R). Mary Baglivo, Saatchi & Saatchi NY's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. added: "Alcoa BCS is a pioneer in creative and innovative aluminum architectural systems and products. We are delighted to be partnering with them to further build their brands." About Alcoa Building and Construction Systems Alcoa Building and Construction Systems (BCS) is a leading supplier of architectural systems, services and building products to the global construction market, with offices in 10 countries in the North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe, North Africa and the Middle East. Alcoa BCS is focused on two lines of business: architectural systems and architectural products. Alcoa's architectural systems businesses operate in the U.S., Canada, UK, France, Germany, the Netherlands, Spain, Ireland and Morocco under the Kawneer and Alcoa brand names. The product range includes windows and doors, curtain wall systems, ground floor treatments, and rainscreen cladding The plastic or glass sheath that is fused to and surrounds the core of an optical fiber. The cladding's mirror-like coating keeps the light waves reflected inside the core. The cladding is covered with a protective outer jacket. See fiber optics glossary. , all engineered to work together to produce a wide-variety of standard and custom facades. Alcoa's architectural products business produces aluminum composite material and coil coated sheet in the U.S. and France under the Reynobond(R) and Reynolux(R) brand names. About Alcoa Alcoa BCS is part of a large, exciting company. Alcoa is the world's leading aluminum company, with 131,000 employees in 43 countries and $23.5 billion in annual revenues. Alcoa's aluminum products and components are used worldwide in aircraft, automobiles, beverage cans, buildings, chemicals, sports and recreation, and a wide variety of industrial and consumer applications. About Saatchi & Saatchi New York Ideas company Saatchi & Saatchi New York is the largest agency in the 138-office Saatchi & Saatchi global network, part of Publicis Groupe, the world's fourth largest communications group. The agency has over 40 #1 brands in its client portfolio, including Tide, Pampers Pampers is a brand of disposable diaper (or nappy) marketed by Procter & Gamble worldwide. Product information Diapers Pampers Diapers come in sizes going all the way up to Size 7. and Olay (Procter & Gamble) and Pillsbury, Betty Crocker Betty Crocker, an invented persona and mascot, is a brand name and trademark of American food company General Mills. The name was first developed by the Washburn Crosby Company in 1921 as a way to give a personalized response to consumer product questions. and Cheerios (General Mills  This article or section may contain a proseline.Please help [ convert this timeline] into prose or, if necessary, a . ) and Reynolds Wrap. Saatchi & Saatchi New York is the world's biggest Procter & Gamble agency, the lead agency for General Mills and agency for the New York Toyota Dealers' Association. The agency is known for its exceptional strength at understanding the emotional connections between consumers and products. This approach comes to life through Lovemarks, the methodology created by Saatchi & Saatchi to create "loyalty beyond reason" and "inspirational consumers." |
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