Alcoa's Reynolds Wrap Brand Introduces Biggest Innovation in Aluminum Foil Since 1947: New Reynolds Wrap Release Non-Stick Aluminum Foil.Business Editors Alcoa Inc. (NYSE NYSE See: New York Stock Exchange :AA) today announced that its Consumer Products business will introduce arguably ar·gu·a·ble adj. 1. Open to argument: an arguable question, still unresolved. 2. That can be argued plausibly; defensible in argument: three arguable points of law. the biggest innovation in aluminum foil Noun 1. aluminum foil - foil made of aluminum aluminium foil, tin foil foil - a piece of thin and flexible sheet metal; "the photographic film was wrapped in foil" since its introduction in 1947: new Reynolds Wrap(R) Release(TM) non-stick aluminum foil. New Reynolds Wrap Release is a revolutionary foil coated with a special proprietary food-safe, non-stick surface. Consumers will place food on the side embossed em·boss tr.v. em·bossed, em·boss·ing, em·boss·es 1. To mold or carve in relief: emboss a design on a coin. 2. with the words "Non-stick side" then cook, cover, freeze and store without sticking, including melted cheese, crispy coatings, frozen hamburgers and lasagna. Reynolds Wrap Release non-stick aluminum foil will compete in the $1.7 billion U.S. food wrap and bags category and will be available nationally in 35-square foot rolls beginning this month. The product has a suggested retail price of $2.49. "Our research on Reynolds Wrap Release indicates strong purchase intent and broad appeal, from the non-stick and easy clean-up benefits of the product," said Ruth Mack, President, Alcoa Consumer Products. "Both consumers and retailers have provided strong initial interest. We see this as an incremental use; consumers will use Reynolds Wrap Release when they don't want their food to stick and other Reynolds Wrap products when the non-stick benefits aren't as pressing." Research indicates the new product will be used both as a cooking/baking item as well as a wrap for storage, with more than 96% of consumers saying they would use it in the oven, and 83% on the grill. The most common foods cited by consumers for use with the product were chicken (69%), other meats (36%) and desserts (26%). Reynolds Wrap Release foil will be supported by an extensive marketing program to include: national television advertising, national print advertising, in-store demonstrations, and promotions. The national television campaign will feature Pat & Betty, the popular home economists from the Reynolds Kitchens. A recent online brand quality survey placed the Reynolds Wrap(R) brand in the top 10 for brand quality, ranking it seventh overall. Additionally, Reynolds Wrap made the "World Class" list, and notably placed second behind Hershey's Kisses Hershey's Kisses are a type of chocolate candy manufactured by The Hershey Company. The bite-sized pieces of chocolate have a distinctive shape: people normally describe them as flat-bottomed teardrops. in brand equity. The study was conducted by Equitrend(R), part of Harris Interactive Harris Interactive (NASDAQ: HPOL) is an American market research company that specializes in public opinion research using both telephone and surveys on online panels. The company is the product of a 1996 merger between the Gordon S. Black Company and Louis Harris & Associates. . Craftsman Tools and M&M's Chocolate Candies also made the top 10. Other leading consumer products in the Reynolds line include: Reynolds Wrap(R) Aluminum Foil, Reynolds(R) Plastic Wrap, Reynolds(R) Oven Bags, Reynolds(R) Pot Lux(TM) Cookware, Reynolds(R) Hot Bags(R) Foil Bags, Reynolds(R) Wrappers In data mining and treatment learning, wrappers were used by Ron Kohavi and George John. Their idea was to wrap their treatments learners in a preprocessor that would search to make subsets from the current set of attributes. (TM) Pop-Up Foil Sheets, Reynolds(R) Baking Cups, Reynolds(R) Cut-Rite(R) Wax Paper, Reynolds(R) Parchment Paper, Reynolds(R) Freezer Paper and the Reynolds(R) Bright Ideas(TM) Arts and Crafts arts and crafts, term for that general field of applied design in which hand fabrication is dominant. The term was coined in England in the late 19th cent. as a label for the then-current movement directed toward the revivifying of the decorative arts. Line. Alcoa is the world's leading producer of primary aluminum, fabricated fab·ri·cate tr.v. fab·ri·cat·ed, fab·ri·cat·ing, fab·ri·cates 1. To make; create. 2. To construct by combining or assembling diverse, typically standardized parts: aluminum and alumina alumina (əl  `mĭnə) or aluminum oxide, Al2O3, chemical compound with m.p. about 2,000°C; and sp. gr. about 4.0. , and is active in all major aspects of
the industry. Alcoa serves the aerospace, automotive, packaging,
building and construction, commercial transportation and industrial
markets, bringing design, engineering, production and other capabilities
of Alcoa's businesses as a single solution to customers. In
addition to aluminum products and components, Alcoa also markets
consumer brands including Reynolds Wrap(R) aluminum foil, Alcoa(R)
wheels, and Baco(R) household wraps. Among its other businesses are
vinyl siding Wikipedia is not the place for advertisement or self-advertising. Vinyl siding, first introduced to the exterior cladding market in the late 1950s, is an alternative to aluminum siding, fiber cement siding, and timber siding. , closures, precision castings, and electrical distribution
systems for cars and trucks. The company has 129,000 employees in 38
countries.
More about Reynolds Wrap Release Foil, http://www.reynoldskitchens.com/t.asp?p=3001 See Pat and Betty demonstrate new Release Foil, http://www.reynoldskitchens.com/t.asp?p=3002 Alcoa (NYSE:AA) Forward Looking Statement Certain statements in this release relate to future events and expectations and as such constitute forward-looking statements involving known and unknown risks and uncertainties that may cause actual results, performance or achievements related to this transaction to be different from those expressed or implied in the forward-looking statements. Important factors that could cause actual results to differ materially from those in the forward-looking statements include Alcoa's inability to achieve the level of growth anticipated by management, including possible increases in the cost of doing business resulting from economic or competitive factors in Japan, and other risk factors summarized in Alcoa's Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the year ended December 31, 2001. |
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