Alchemy Creative (ALMY) Announces: Coca-Cola Scholars Profile ALMY's Leading Educational Product, Adventures of The Elements and its inventor Richard James III, a 1991 Coca-Cola Scholar.

PLANO, Texas -- Alchemy Creative, Inc. (PINK SHEETS: ALMY), a nationally recognized corporation focusing on children's education through multimedia and inventive educational products, announced today that The Coca-Cola Scholars Foundation has profiled Alchemy Creative's leading educational product, Adventures of The Elements (AOE), as well as its inventor Richard E. James III. The video profiling, which was featured at the Coca-Cola Scholar's Annual Banquet in Atlanta, is available for viewing on the Alchemy Creative website at: www.alchemycreativeinc.com.

The Coca[?]Cola Scholars Foundation is an independent, non-profit foundation governed by a nine-member Board of Directors, comprised of seven Directors from the Coca[?]Cola bottling community and two representatives from The Coca[?]Cola Company. Conceived as a joint effort of Coca[?]Cola Bottlers and The Coca[?]Cola Company to celebrate the 1986 Coca[?]Cola Centennial, the program was established to make an enduring contribution to our nation's future and to make educational funding accessible to the widest range of students possible.

The Coca[?]Cola Scholars Foundation works on behalf and at the direction of the entire Coca[?]Cola system to reinforce the Coca[?]Cola system's legacy of community support while enhancing educational opportunities in the United States through scholarship awards and enrichment programs for students who demonstrate through academic excellence and leadership in their communities, their capacity for, and commitment to, making a difference in the world.

Currently, the Coca-Cola Scholars Program Scholarship annually awards 50 four-year $20,000 scholarships and 200 four-year $4,000 scholarships for use at accredited colleges or universities within the U.S.

"In our ongoing effort to change the lives of children through education, recognition by accredited organizations like Coca-Cola bring heightened exposure and creditability to our company and its hard work. We are truly honored for this appreciation and thank the Coca-Cola organization for their hospitality," stated William G. McAndrew III, President of Alchemy Creative, Inc.

ABOUT ADVENTURES OF THE ELEMENTS (AOE):

The Adventures of the Elements (AOE) concept is derived from a series of children's novels currently being used in many classrooms and available to families by order through Barnes & Noble as well as the company website. The characters are children and superhero personifications from the Periodic Table of Elements. The children and superhero guardians of the Elements experience Adventures leading them to the "Palace of Knowledge". The stories have demonstrated a high popularity quotient with elementary and middle school children. Substantial scientific learning has been shown to result from experiencing the books and the related Trading Card Game.

Richard James III, creator of Adventures of The Elements, has spent the last 10 years developing the AOE product. Richard has become a fixture at numerous curriculum conferences and seminars where he has presented the educational benefits that can be realized while children are relating to the materials as entertainment.

ABOUT ALCHEMY CREATIVE:

Alchemy Creative, Inc. was founded on the principle of edutainment - enabling learning with the integration of educational media into an exciting and entertaining format in which science and other curriculum learning is enhanced through actively engaging students. ALMY is producing video DVD, and developing online gaming and other media products for distribution to both the general public and school systems. Their philosophy and product offerings have rendered measurable results with children. The value of the media and products has been recognized by some of the world's most respected corporations, including several Fortune 100 companies.

ALMY creates and distributes some of America's most unique products for the edutainment sector. Currently, ALMY is using the latest, cutting-edge technology in developing future products such as DVDs, online video games, and other cutting edge technologies to further captivate students. ALMY goal is to revolutionize the way the children of the world progress in science learning. The company is utilizing 21st century technology and methodology in efforts to provide a more exciting environment in which children will be more apt to take interest in the traditional education requirements.

Stated simply, ALMY takes "what kids like," from card games and books to movies and video games, and makes them educational. Thus, children of all ages learn while having fun; in a sense, giving substance to "play time."

For more information regarding Alchemy Creative, Inc. please visit: www.alchemycreativeinc.com.

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