Alcatel USA Inc. and EDO Micro Technology Choose EveryWare's Bolero for Web Site Analysis and Reporting.MISSISSAUGA, Ontario--(BUSINESS WIRE)--Sept. 9, 1998-- Enterprise Level Reporting and Analysis Suite Fuels Online Sales Growth for EDO Edo: see Tokyo, Japan. Micro Technology and Enables Alcatel to Manage Enterprise Site EveryWare Development Inc. (Alberta Stock Exchange Alberta Stock Exchange See Canadian Venture Exchange (CDNX). :EVE.), the leading developer of cross-platform software for the construction and analysis of dynamic Web applications, today announced that Alcatel USA Inc. (Alcatel), a world leader in telecommunications systems and equipment, as well as EDO Micro Technology, an international high performance computer vendor are the first in a stable of "Quick Start" customers to choose EveryWare's Bolero bolero (bəlâr`ō), national dance of Spain, introduced c.1780 by Sebastian Zerezo, or Cerezo. Of Moroccan origin, it resembles the fandango. , an enterprise level, real time Web site reporting and analysis suite. EDO Micro Technology, of California, has increased sales over 100 percent in three months by using Bolero to better manage the placement of content and advertising on both their site and others. Alcatel has harnessed Bolero to manage usage statistics over many differentWeb servers in real time while providing timely reports to Web site content providers, IT managers, and executives. For both of these companies, Bolero is the web site decision support suite of choice to maximize effectiveness, user satisfaction and return on investment for their Web sites. Alcatel USA Inc., Richardson, Texas Richardson is a suburb in Dallas County and Collin County, Texas. As of the 2000 census, the city had a total population of 91,803, while according to a 2006 estimate, the population had grown to 99,200. With multiple Web sites, including hundreds of thousands of pages and over 60 content providers, Alcatel struggled with trying to manage usage statistics over many different Web servers while providing timely reports to Web site content providers, IT managers, and executives. Bolero has enabled Alcatel to monitor multiple Web servers-both NT and Sun-into one common data repository See repository. . "We liked Bolero for several reasons," said Senior Webmaster Specialist Manager Ammad Jilani. "It placed the data into an open enterprise database enabling us to use the pre-packaged reports from EveryWare as well as third-party tools for extended reporting purposes. The fact that Bolero monitors multiple Web sites in real-time enables me to organize and work with one common data repository. This is very useful when using the Web-based reports as I can customize reports for individual content providers or executives depending on their needs." According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Jilani, "we are able to demonstrate the impact of our Web presence thus enabling content managers to better understand who is viewing the different areas of the site, and customize each accordingly. Web administrators are also able to justify additional hardware/software upgrades by showing statistics and reports to upper management." EDO Micro Technology, City of Industry, California Industry (or City of Industry) is a city in the San Gabriel Valley section of Los Angeles County, California, United States. It was incorporated June 18, 1957. The population was 777 at the 2000 census. "We were stabbing in the dark at first, placing banner ads on a number of sites," said EDO Micro Technology Director of Sales, Gus Magana. "We knew from our system administrator that we were receiving thousands of hits daily although we were not able to accurately track which visitors were following through with a purchase." Enter Bolero 2. "We were amazed a·maze v. a·mazed, a·maz·ing, a·maz·es v.tr. 1. To affect with great wonder; astonish. See Synonyms at surprise. 2. Obsolete To bewilder; perplex. v.intr. to see what Bolero could do for us, and what's more, we were amazed to see where the bulk of our visitors were coming from. Bolero told us whom we should run our banner ads with, and where we should run our specials and best deals. We were able to determine which banner ads were providing us with the highest return on our investment as we could now track visitors from a referring site through to a sale. Bolero also enabled us to identify the pages where people were leaving the site, and we placed specials on those pages in an attempt to increase sales." Using Bolero, EDO Micro Technology was able to justify advertising rates when soliciting advertising for their own site, based on the number of accurate page views by month, day and time. "We also like the customizable reports for our specific needs, and we like that we can access the reports remotely," Magana said. About Bolero Bolero 2 is a Web site marketing decision support system, targeted to corporate Webmasters, marketing and business development managers, IT departments, and Internet service providers Internet service provider (ISP) Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password. hosting web sites. Bolero analyzes Web site traffic in real-time and stores the results in an open SQL SQL in full Structured Query Language. Computer programming language used for retrieving records or parts of records in databases and performing various calculations before displaying the results. database to allow for reporting system access, Web site personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. , and one-to-one marketing. Bolero's key differentiator is its true custom reporting capability that allows the customer to answer a wide variety of questions regarding their Web site activity. Bolero's automated, real-time Web site traffic summaries are accessed instantly to generate fully customized, interactive reports without post-processing megabytes of raw log file transaction data. Bolero captures Web site usage patterns and trends while they're happening so the marketing department can make time-sensitive business decisions, the Web site developers can personalize the site based on the usage, and executives can understand their return on investment. For a complete solution, Bolero ships with an industry-standard SQL database, or it can be seamlessly integrated with your existing Oracle, DB2 (coming with "Bolero Blue"), or Microsoft SQL Server A relational DBMS from Microsoft that is a major component of the Windows Server System. It is Microsoft's high-end client/server database and is closely integrated with Microsoft Visual Studio and the Microsoft Office System. . Whatever you choose, Bolero's open architecture gives you the power to integrate third-party tools and scale naturally with future Web site traffic analysis and reporting requirements. About EveryWare Development Inc. EveryWare (ASE (Adaptive Server Enterprise) A relational DBMS from Sybase that runs on Windows NT/2000, Linux and a variety of Unix platforms. ASE is a comprehensive and robust data management product with a long history dating back to the late 1980s. :EVE) is the leading developer of cross-platform software for the construction and analysis of dynamic Web applications. The company supports multiple operating environments, including Microsoft Windows See Windows. (operating system) Microsoft Windows - Microsoft's proprietary window system and user interface software released in 1985 to run on top of MS-DOS. Widely criticised for being too slow (hence "Windoze", "Microsloth Windows") on the machines available then. NT/95, Sun Solaris, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) AIX (Advanced Interactive eXecutive) IBM's Unix-based operating system which runs on its Intellistation workstations and pSeries, p5, iSeries and i5 server families. , and Apple MAC OS. EveryWare has two key products: Tango tango Spirited dance; also a South American ballroom dance. It evolved in the dance halls and, perhaps, the brothels of poorer districts of Buenos Aires, Arg., possibly influenced by the Cuban habanera. It was made popular in the U.S. Enterprise, a Web application development environment that includes the Tango Enterprise Development Studio and Tango Enterprise Application Server; and Bolero, a real-time enterprise Web site tracking and analysis application. Visit our Web site at www.everyware.com. For more information on EveryWare or any of EveryWare's products, call 888/819-2500 or 905/819-1173, or email us at info@everyware.com. For more information on Alcatel USA Inc., please visit www.usa.alcatel.com, or email gen_info@aud.alcatel.com. For more information on EDO Micro Technology or any of EDO's products, visit http://www.edomicro.com or call Gus Magana at 888/336-9960 x222 or email gus@edomicro.com. EveryWare, the EveryWare logo, Bolero and Tango Enterprise are trademarks of EveryWare Development Inc. Other product and corporate names may be trademarks or registered trademarks of other companies, and are used only for explanation and to the owners' benefit, without intent to infringe. The Alberta Stock Exchange has neither approved nor disapproved the information contained herein.
CONTACT: EveryWare Development Inc.
Press Contacts: 905/819-1173 ext. 374
mcverdun@everyware.com
or
Global PR
Nancy Reuscher, 415/331-7218
nrpr@aol.com
|
|
||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion