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Alcatel Extends U.S. Automotive Presence in Detroit; Detroit Office Delivers Design and Application Expertise Demanded by Local American Automotive Suppliers.


Business Editors/High-Tech & Automotive Writers

BRUSSELS, Belgium & DALLAS--(AutomotiveWire)--Jan. 22, 2002

Alcatel (NYSE NYSE

See: New York Stock Exchange
: ALA) (Paris: CGEP CGEP Commonwealth Graduate Engineering Program (Virginia)
CGEP Center for Gifted Education Policy
) expanded its sales, design and product application engineering office in Detroit.

From the new site, at the heart of the automotive industry The automotive industry is the industry involved in the design, development, manufacture, marketing, and sale of motor vehicles. In 2006, more than 69 million motor vehicles, including cars and commercial vehicles were produced worldwide. , Alcatel provides local car equipment manufacturers with extensive automotive IC expertise -- including chipsets for in-vehicle-networking (IVN IVN Interactive Video Network
IVN Intravenous
IVN Internationale Vereniging voor Neerlandistiek
IVN Intravenous Nutrition
IVN Integrated Voice Network
IVN Intervening Networks
IVN in Vehicle Network
) and sensor applications. ASSP (Application Specific Standard Part) An ASIC chip that is designed as a generic device for a particular market. Whereas an ASIC is typically used only by its creator, ASSPs are used by many different companies in the design of their products. See ASIC.  solutions including local interconnect network The introduction to this article provides insufficient context for those unfamiliar with the subject matter.
Please help [ improve the introduction] to meet Wikipedia's layout standards. You can discuss the issue on the talk page.

This article is about a network system.
 (LIN), controller area networks (CAN) and motor controllers are also available.

Tony Denayer, Alcatel's General Manager, Automotive and Peripheral Products, said: "Alcatel has been working with many of the world leaders For a list of heads of state, see .
World leaders is a MMORPG. The game involves creating a state, joining an alliance and going into war. It is mostly played by players from Israel, China, USA, Britain, Brazil and Saudi-Arabia.
 in the automotive market, and we're ready to deliver this expertise to the U.S. market -- especially in IVN, which represents a major growth area. Alcatel will capitalize on Cap´i`tal`ize on`   

v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>.
 the strengths that led to our success in the European automotive business. We have ambitious growth plans, in response to increased customer demand for innovative ASIC (Application Specific Integrated Circuit) Pronounced "a-sick." A chip that is custom designed for a specific application rather than a general-purpose chip such as a microprocessor.  and ASSP applications, and aim to extend our current European growth rate of 30% per year to the U.S."

Mark Rice, VP of Sales, North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , added: "We've enjoyed an extensive U.S.A. presence in telecommunications since in 1995 -- resulting in an expansion of our U.S.A. sales office network. Today, Alcatel is leveraging this established presence by expanding its successful automotive business into the U.S. We're now in a strong position to deliver our proven, focused, automotive design and application expertise to American automotive suppliers."

The Detroit office is one of six Alcatel U.S. offices, and complements the Dallas head office. It will be managed by Tom Sweda, Key Account Sales Manager for Automotive, supported by a dedicated sales force and field applications engineering.


    Detroit Office Location:          Dallas Office Location:
    Alcatel Microelectronics          Alcatel Microelectronics
    2000 Town Center                  3001 E. G. Bush Hwy.
    Suite 1900                        Suite 201
    Southfield, MI 48075              Richardson, TX 75080

    Tom Sweda: 248/351-2642           Tony Valentino: 972/477-7604
    Fax: 248/351-2699                 Fax: 972/477-7640


About Alcatel's Automotive Chip Solutions

Alcatel is a leading-edge supplier of automotive electronics solutions for car equipment makers worldwide, offering a one-stop-shop service from spec definition to manufacturing. Chips are fabricated in Alcatel's own facilities using the mixed-signal HV (high voltage) semiconductor technology that best supports the application. Automotive ASIC and ASSP solutions include chips for powertrain, safety, body, dashboard, IVN, sensor and actuator applications. Alcatel customers benefit from more than 15 years' experience in ASIC development, especially in high voltage and mixed-signal. Alcatel was No. 1 worldwide in ASIC sales to Europe in 2000, with $340 million (Dataquest, 2000). For more information on Alcatel's automotive electronics solutions, visit http://www.alcatel.com/microelectronics.

About Alcatel

Alcatel builds next-generation networks, delivering integrated end-to-end voice and data networking solutions to established and new carriers, as well as enterprises and consumers worldwide. With sales of EURO 27 billion in 2000 and 110,000 employees, Alcatel operates in more than 130 countries.
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Date:Jan 22, 2002
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