Alcatel Chosen by Renowned Ad Agency for Network Intelligence and Reliability.Business Editors & High-Tech Writers CALABASAS, Calif.--(BUSINESS WIRE)--Dec. 10, 2001 DDB DDB - device independent bitmap Chicago Selects Alcatel's OmniCore to Enhance Speed of Creative Applications and Meet Client Demands Alcatel today announced that DDB Chicago, a subset of well-known advertising agency DDB Worldwide  The of this article or section may be compromised by "weasel words".You can help Wikipedia by removing weasel words. , has selected Alcatel's OmniCore 5052 to enhance its network capabilities for the production of print and television advertisements for its clients. DDB Chicago selected Alcatel's OmniCore for increased speed, reliability and intelligence to handle high-bandwidth applications using multimedia programs such as Illustrator, Photoshop and PowerPoint. Employees needed to be able to view QuickTime movies, transfer large and complex multimedia files internally and for client presentations, and use video streaming See streaming video and video stream. to make multiple versions of work available for team review. Whether producing storyboards and advertisements, or developing new business presentations for clients, the Alcatel OmniCore's sophisticated Quality of Service (QoS) features allow DDB Chicago to use the network more efficiently by prioritizing high-bandwidth traffic. With more than 750 employees in one office, prioritization of network bandwidth was a vital requirement to meet the various needs of the agency, its teams and clients. "We selected Alcatel's OmniCore because it is highly scalable and reliable and provides us with the potential to upgrade our network to Gigabit Ethernet An Ethernet standard that transmits at 1 Gbps. Used mostly to connect high-end workstations and servers as well as for network backbones, Gigabit Ethernet transmits full duplex from point to point using switches and half duplex in a shared environment (CSMA/CD) using a hub. in the future," said Christine Eustice, Director of MIS, DDB Chicago. "Additionally, Alcatel provided us with exceptional customer service and support every step of the way, making our network upgrade as painless as possible." "QoS is an important component to any network, particularly in a creative environment that predominantly uses high-bandwith multimedia applications," said Tom Wilburn, Alcatel's senior vice president, North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . "With this new intelligence built-in to the network, DDB Chicago can run these applications without generating problems on the network." About DDB Chicago DDB Chicago is the largest of the DDB agencies worldwide, with more than 750 employees and 2000 billings of $1.5 billion, and is one of the world's most awarded agencies, in terms of creativity and effectiveness. The agency works for a strong roster of blue-chip clients including Anheuser-Busch, McDonald's, Dell, State Farm, FTD FTD Financial Times Deutschland (German sister newspaper of the Financial Times) FTD Frontotemporal Dementia FTD Fitted FTD Federal Tax Deposit FTD Flight Training Device FTD Fastest Time of the Day , JCPenney, Unilever, QWEST Communications
About Alcatel Alcatel (NYSE NYSE See: New York Stock Exchange :ALA) builds next-generation networks, delivering integrated end-to-end voice and data networking solutions to established and new carriers, as well as enterprises and consumers worldwide. With sales of $29 billion (EURO 31 billion) in 2000 and 110,000 employees, Alcatel operates in more than 130 countries. For more information, visit Alcatel on the Internet: http://www.alcatel.com. |
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