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Alcan provides Muller with an easy, squeezy solution.


Alcan Packaging is supplying Muller Mul·ler , Hermann Joseph 1890-1967.

American geneticist. He won a 1946 Nobel Prize for the study of the hereditary effect of x-rays on genes.



Mül·ler , Johannes Peter 1801-1858.
 with packs for the launch of the latest product in the Yogz brand portfolio. When Yogz Squeezems[TM] hit the UK last year the pack combined visual appeal and practicality. Its striking design and novelty value has already been proving a hit with the target audience of 5-10 year olds, as well as being easy to open.

The packaging solution used for the fromage frais fromage frais
Noun

a low-fat soft cheese with a smooth light texture [French: fresh cheese]
 and fruit snack Fruit snack is a processed snack food made from fruit, sugar, and/or other natural and artificial flavors and colors. Many fruit snacks are high in vitamin C. They tend to be more healthy than candy but less healthy than actual fruit.  was the result of several months of development work by Muller in collaboration with Alcan Packaging and machinery supplier Hassia.

In response to extensive market research, the pack has been engineered so that it is highly functional as well as having novelty value.

Alcan Packaging produces and prints the material at its Sarrebourg operation in France. The material at its Sarrebough operation in France. The material selected for the Squeezems pack is a two-ply laminate laminate,
n a thin slice of porcelain or plastic fabricated in a dental lab, which is cemented to the front of the teeth to cover gaps, whiten stained teeth, or reshape chipped or broken teeth.
 structure of 12[micro] polyester and 50[micro] PE. The polyester is reverse printed in a gravure process and perforated per·fo·ra·ted
adj.
Pierced with one or more holes.
 in precise areas before being laminated laminated /lam·i·nat·ed/ (-nat?ed) having, composed of, or arranged in layers or laminae.

laminated

made up of laminae or thin layers.
 to the PE, so that those areas become "easy open".

A new ink solution has been applied to the packs so that Muller can laser code its "Best Before" date on the packs when they are filled at the Market Drayton factory. DataLase technology is a non-contact alternative to traditional printing methods. The ink undergoes a chemical colour-change and creates an image that is stable and has high contrast.

Contact Alcan Packaging on tel: 01946 839600

[ILLUSTRATION OMITTED]
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Article Details
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Publication:Food Trade Review
Article Type:Brief Article
Geographic Code:4EUUK
Date:Feb 1, 2005
Words:252
Previous Article:New Portola 38mm cap.
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