Albrycht McClure & Partners to Offer Bacon's Information Services as Part of Its Packaged PR Services.Business Editors NEWARK, Calif. & FAIRFAX, Va.--(BUSINESS WIRE)--June 24, 2002 Agreement Adds Leading Print and Online Clipping (1) Cutting off the outer edges or boundaries of a word, signal or image. In rendering an image, clipping removes any objects or portions thereof that are not visible on screen. See scissoring. See also WCA. Service To Product Announcement & Tradeshow Packages Albrycht McClure & Partners (AMP), a "virtual" public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most and marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales firm, and Bacon's Information, the leading provider of media information and monitoring solutions for public relations professionals worldwide, today announced AMP will offer Bacon's print and online clipping services as part of its Product Announcement and Tradeshow Packages. Announced in January, AMP's packages provide companies with public relations and marketing communications tools that support a product launch or tradeshow exhibition, without needing to sign long-term Long-term Three or more years. In the context of accounting, more than 1 year. long-term 1. Of or relating to a gain or loss in the value of a security that has been held over a specific length of time. Compare short-term. monthly retainer agreements A retainer agreement is work for hire contract intermediate between simple contracting and direct employment but essentially still contracting. One element that distinguishes it from any other service contract is that a primary consideration which the buyer purchases is an option with a PR/marketing firm. AMP's packages include strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. , press kit development, setting up press/analyst appointments and, now -- as a result of its new partnership with Bacon's -- 90 days of print or online clipping services, depending on individual client needs. "By adding Bacon's print and online clipping services to our public relations packages, we provide clients with an excellent tool to track their progress in achieving their visibility goals," said Jennifer McClure, partner, Albrycht McClure & Partners. "AMP's addition of Bacon's services to its packaged services offerings enhances our mutual clients the ability to track their coverage and even their competitors' coverage over the short term, enabling a clear evaluation of the success of their public relations program," added Michael Buxbaum, vice president, business development, Bacon's Information. Companies interested in finding out more about AMP's packaged public relations and marketing communications services are encouraged to visit www.albrycht-mcclure.com. About Bacon's Information Bacon's Information, Inc. is the P.R. industry's most comprehensive and leading provider of media information software and directories, distribution services and media monitoring services A media monitoring service provides clients with documentation, analysis, or copies of media content of interest to the clients. Services tend to specialize by media type or content type. to public relations firms and corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. professionals. Bacon's MediaSource is the most widely used media research and media relations management software in the industry, and has become an indispensable tool for many Fortune 500 companies and PR firms. Bacon's Information is an Observer AB company. About Albrycht McClure & Partners Albrycht McClure & Partners is a full-service, "virtual" public relations and marketing communications agency specializing in helping emerging companies to create and execute practical, strategic and integrated communications programs Software that manages the transmission of data between computers, typically via modem and the serial port. Such programs were very popular for connecting to BBSs before the Internet took off. ; built on strategies and tactics designed to position and differentiate them in often-crowded markets. The agency provides its services on both a retainer A contract between attorney and client specifying the nature of the services to be rendered and the cost of the services. Retainer also denotes the fee that the client pays when employing an attorney to act on her behalf. and a by-project basis. Albrycht McClure's Virtual Agency philosophy allows it to offer a much higher value of service than a larger, more traditional firm can -- at lower costs, because there are no "brick-and-mortar" expenses. The partnership structure addresses one of the major complaints of clients: the lack of personal attention by experienced staff. Additionally, purchasing all the services from a single point results in increased efficiency and significant cost savings. Albrycht McClure assures its clients the highest level of expertise, within their budget and timeframe. Additional information is available at the company's Web site: www.albrycht-mcclure.com. |
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