Albrycht McClure & Partners Joins Forces with Burroughs & Hamilton to Deliver Brand Marketing Consulting Services; New Partnership Expands Firm's Marketing Service Offerings.Business Editors FAIRFAX, Va. & NEWARK, Calif.--(BUSINESS WIRE)--April 29, 2002 Albrycht McClure & Partners, a "virtual" public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most and marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales firm, today announced that it has established a partnership with Burroughs & Hamilton, a brand marketing consultancy based in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden . This new addition to Albrycht McClure's partner network will serve to greatly expand the firm's marketing service offerings. Burroughs & Hamilton was founded by Elizabeth Hamilton Elizabeth Hamilton (July 25, 1758 - 1816) was a British essayist, poet, satirist and novelist. Born in Ireland to Scottish parents, she lived most of her life in Scotland, and later England. Thayer Burroughs in 1991. Its diverse list of clients have included the Millennium Project for the United Nations University, Business 2.0 magazine, TechRepublic (now a division of CNET (body) CNET - Centre national d'Etudes des Telecommunications. The French national telecommunications research centre at Lannion. (Nasdaq:CNET)), Dwell magazine, California Speech-Hearing Association, The Tech Museum of Innovation, IDG IDG International Data Group IDG Integrated Drive Generator IDG Installation Design Guide IDG Internet Discussion Group IDG Inset Dielectric Guide IDG International Dangerous Goods (mail, shipping) Executive Forums, Ziff-Davis Magazine Networks, McGraw-Hill (NYSE NYSE See: New York Stock Exchange :MHP MHP Multimedia Home Platform (consumer electronics) MHP Milliyetci Hareket Partisi (Turkish: National People's Party) MHP Mobile Home Park (district) MHP Maximum Human Performance ), Computer Intelligence, and InfoWorld magazines. Betsy Burroughs is a widely respected brand marketing coach. She utilizes her 25 years of experience and a unique blend of creativity and market savvy to help organizations discover, create and communicate their distinctive brand images. Through an exciting partnership process with her clients, she involves and immerses them in an in-depth exploration of the organization's essence. In doing so, Ms. Burroughs is able to help organizations get to the emotional heart of their brands. She then works with them to create overall personalized positioning that sets companies apart from their competition, as well as effective campaigns that positively affect the bottom line, and exciting promotions that build business. Previously, Burroughs was vice president IDG Publishing's InfoWorld magazine, a leading computer trade journal, where she created the highly successful "Lion & Courage" campaign based on the tagline she developed to emphasize InfoWorld's editorial integrity, "The Courage of Our Convictions." Burroughs also created the InfoWorld Futures Project, designed to position the publication as a worldwide brand and to claim the "future" position for itself. Burroughs has also held executive-level sales and marketing positions at Computerworld magazine, CMP CMP (cytidine monophosphate): see cytosine. (1) (CMP Media LLC, Manhasset, NY, www.cmp.com) Part of United Business Media, CMP is a leading integrated media company that offers a wide variety of publications and services in the information Publishing's Computer Systems News, Satmetrix (formerly CustomerCast), and began her career in advertising at leading agencies TFB/BBDO where she served several clients including Informix, NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98). NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd. (Nasdaq:NIPNY), Software Publishing Corp., ALPS Alps, great mountain system of S central Europe, c.500 mi (800 km) long and c.100 mi (160 km) wide, curving in a great arc from the Riviera coast on the Mediterranean Sea, along the borders of N Italy and adjacent regions of SE France, Switzerland, SW Germany, and America, and D'Arcy-McManus & Masius Advertising, where her clients included Purex, Crown-Zellerbach and Sun-Maid Raisins. "We are very pleased to partner with Burroughs and Hamilton in order to expand our service offerings to include brand marketing consulting, delivered by an organization with unparalleled experience and a long and well-respected career working with industry leaders. We are confident that Betsy's expertise in sales and marketing will be a great asset to our clients, as well as to the continued growth of Albrycht McClure & Partners," stated Elizabeth Albrycht, partner and co-founder, Albrycht McClure & Partners. About Albrycht McClure & Partners Albrycht McClure & Partners is full-service, bi-coastal public relations and marketing communications agency specializing in helping emerging companies to create and implement strong and consistent communications programs. Albrycht McClure & Partners was founded as a virtual agency in 2001. As a result of its virtual nature, the firm can offer a much higher value of service at lower cost than a larger, more traditional firm can because it does not have "brick-and-mortar" expenses. Additionally, its partnership structure allows it to offer a wide range of services, each from highly experienced individuals, thereby enabling clients to obtain all its marketing-related services from a single point, resulting in increased efficiency and significant cost savings. Albrycht McClure's methodology is based upon an emphasis on creating thought leadership through educational programs. Additional information is available at the company's Web site: www.albrycht-mcclure.com. |
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