Albrycht McClure & Partners Announces New 'Packaged Services'.Business Editors WASHINGTON Washington, town, England Washington, town (1991 pop. 48,856), Sunderland metropolitan district, NE England. Washington was designated one of the new towns in 1964 to alleviate overpopulation in the Tyneside-Wearside area. & NEWARK Newark, cities, United States Newark. 1 City (1990 pop. 37,861), Alameda co., W Calif., on the east side of San Francisco Bay; inc. 1955. , Calif.--(BUSINESS WIRE)--Jan. 22, 2002 New Packages for Product Announcements, Tradeshow PR, Press Kits and Newsletters Offer Cost-Effective cost-effective, n the minimal expenditure of dollars, time, and other elements necessary to achieve the health care result deemed necessary and appropriate. Alternative to Retainer-Based Services Albrycht McClure & Partners, a "virtual" public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most and marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales firm, today announced a new set of packaged services: the Product Announcement Package, the Tradeshow Package, the Press Kit Package and the Email Newsletter Package. "We have developed these new service packages to address the fact that we are in the midst Adv. 1. in the midst - the middle or central part or point; "in the midst of the forest"; "could he walk out in the midst of his piece?" midmost of an economic climate that demands that public relations and marketing services firms offer new options to traditional retainer-based services," stated Jennifer McClure, partner Albrycht McClure & Partners. "Our new service packages provide companies with an unprecedented opportunity to effectively use an agency to achieve specific public relations and marcom objectives, without the financial burden of a large, monthly retainer A contract between attorney and client specifying the nature of the services to be rendered and the cost of the services. Retainer also denotes the fee that the client pays when employing an attorney to act on her behalf. ." Albrycht McClure's Product Announcement Package starts at $10,000 and includes:
-- Strategic counsel on product positioning and announcement
strategy
-- Press release writing and distribution
-- Targeted media/analyst list creation
-- Briefings with media and analysts
-- Datasheets
-- Product Presentation
-- Product review initiative
The Tradeshow Package starts at $6,000 and includes:
-- Strategic counsel on tradeshow PR strategy
-- Press release writing and distribution
-- Press kits onsite at event
-- Media/analyst relations using the media list provided by the
tradeshow as well as company's key contacts
-- Pre-show and onsite briefings with media and analysts
-- Booth collateral
The Press Kit Package and Email Newsletter Package each starts at $5,000 and includes all research, copywriting Copywriting is the process of writing the words that promote a person, business, opinion, or idea. It may be used as plain text, as a radio or television advertisement, or in a variety of other media. , and design and production and distribution management. The basic newsletter package includes four quarterly newsletters. "Albrycht McClure's new service packages exhibit the firm's unique willingness to address their clients' concerns and needs in a creative, flexible and cost-conscious manner," stated Ken Webb, president, SAGE sage, any species of the large genus Salvia, aromatic herbs or shrubs of the family Labiatae (mint family). The common sage of herb gardens is S. officinalis, a strongly scented shrubby perennial, native from S Europe to Asia Minor. Results, Inc., a professional and technical services firm focused on helping organizations to comprehensively improve their operations, and an Albrycht McClure client. "This is one more example of what sets Albrycht McClure apart from traditional PR and marketing communications firms." About Albrycht McClure & Partners Albrycht McClure & Partners is a full-service, "virtual" public relations and marketing communications agency specializing in helping emerging companies to create and execute practical, strategic and integrated communications programs Software that manages the transmission of data between computers, typically via modem and the serial port. Such programs were very popular for connecting to BBSs before the Internet took off. ; built on strategies and tactics designed to position and differentiate them in often-crowded markets. The agency provides its services on both a retainer and a by-project basis. Albrycht McClure's Virtual Agency philosophy allows it to offer a much higher value of service than a larger, more traditional firm can -- at lower costs, because there are no "brick-and-mortar" expenses. The partnership structure addresses one of the major complaints of clients: the lack of personal attention by experienced staff. Additionally, purchasing all the services from a single point results in increased efficiency and significant cost savings. Albrycht McClure assures its clients the highest level of expertise, within their budget and timeframe. Additional information is available at the company's Web site: www.albrycht-mcclure.com |
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