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Alberto Culver Company Bolsters Trade Promotion Efficacy With Infosys Technologies.


Leading Manufacturer and Marketer of Beauty Care Products Engages Infosys for Advanced Category Analytics Services

BANGALORE, India -- Alberto Culver Company, a leading manufacturer and marketer of beauty care products, has selected Infosys Technologies (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:INFY INFY Infosys Technologies Ltd (stock symbol) ) to bolster its trade promotion effectiveness, Infosys today announced. Alberto Culver has chosen Infosys as a partner for innovation and will conduct a pilot evaluation of advanced category analytics to help it improve pricing, promotions and category management decisions.

"Changing channel dynamics and consumer behavior have made effective management of marketing and promotional spend more important than ever. Our partnership with Infosys, beginning with the pilot program of Infosys' platform, aims to improve the effectiveness of our overall promotion

planning and execution process, and ultimately enhance promotional returns and sales growth," said Tony Bender, Vice President and CIO CIO: see American Federation of Labor and Congress of Industrial Organizations.


(Chief Information Officer) The executive officer in charge of information processing in an organization.
, Alberto Culver Company.

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 AMR (1) (Adaptive Multi-Rate) A variable rate speech codec selected by the 3GPP for the 3G evolution of the GSM cellphone system (WCDMA). Using the Algebraic CELP (ACELP) compression technology, AMR provides toll quality sound at transmission rates from 4.75 to 12.  Research, the average consumer packaged goods Noun 1. packaged goods - groceries that are packaged for sale
foodstuff, grocery - (usually plural) consumer goods sold by a grocer

plural, plural form - the form of a word that is used to denote more than one
 (CPG CPG

central pattern generators.
) company plans to spend 14 percent of its revenue on trade promotion management (TPM (1) See TP monitor.

(2) (Transactions Per Minute) The number of transactions processed within one minute. See TPS.

(3) (Trusted Platform M
) projects in 2009 despite 20 percent of trade promotion projects failing to meet expectations. Infosys' category analytics solution is the industry's first platform that integrates internal, syndicated, point-of-sale and unstructured data to create a single view of the enterprise. The platform utilizes advanced analytics to generate timely and actionable insights. It can be delivered as a managed service and may also be implemented behind the firewall depending on the client preference.

"Constrained by siloed data sources, disintegrated processes, unsophisticated analytic models, and an inability to gain user adoption on available technology tools, CPG companies have not achieved sufficient ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot).  on their TPM technology investments," said Sandeep Dadlani, vice president of client services for retail, consumer packaged goods and logistics at Infosys Technologies. "By addressing these major roadblocks with category analytics, Infosys has empowered CPG companies with greater visibility and enhanced analytics to execute effectively at the shelf at a dramatically lower total cost of ownership."

Alberto Culver selected Infosys for its thought and technology leadership in the CPG industry. Upon successful pilot completion, Infosys will provide Alberto Culver with the category analytics solution and will roll out the platform in phases.

About Infosys Technologies Limited

Infosys Technologies Limited (NASDAQ:INFY) defines, designs and delivers IT-enabled business solutions that help Global 2000 companies win in a Flat World. These solutions focus on providing strategic differentiation and operational superiority to clients. With Infosys, clients are assured of a transparent business partner, world-class processes, speed of execution and the power to stretch their IT budget by leveraging the Global Delivery Model that Infosys pioneered. Infosys has over 104,000 employees in over 50 offices worldwide. Infosys is part of the NASDAQ-100 Index and The Global Dow. For more information, visit www.infosys.com.

Infosys Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 

Statements in connection with this release may include forward-looking statements within the meaning of US Securities laws intended to qualify for the "safe harbor" under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and . These forward-looking statements are subject to risks and uncertainties including those described in our SEC filings available at www.sec.gov including our Annual Report on Form 20-F for the year ended March 31, 2009, and our other recent filings, and actual results may differ materially from those projected by forward-looking statements. We may make additional written and oral forward-looking statements but do not undertake, and disclaim any obligation, to update them.
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Publication:Business Wire
Date:Jun 15, 2009
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