Alaska to Celebrate 10Th Anniversary in Mexico With Million Mile Inflight Giveaway.

SEATTLE--(BUSINESS WIRE)--Nov. 18, 1998--Alaska Airlines is celebrating its 10th anniversary in Mexico by giving customers a chance to win one million Mileage Plan miles and thousands of other great prizes.

Special "10th Anniversary in Mexico" scratch cards will be distributed on all Alaska Airlines flights between Nov. 22 and Dec. 22, or while supplies last. To play, participants simply scratch off the nine squares on the cards to reveal nine symbols below. If any two symbols match, the cardholder wins the prize or discount stated in the prize block on the card.

"This is our way of saying thank you to our customers for making our service to Mexico such a success," said Gregg Saretsky, Alaska's vice president of marketing and planning.

In addition to one million miles in the carrier's frequent flyer program, other prizes include free trips on Alaska Airlines, Holland America cruises to Alaska, free stays at Westin Hotels, free Avis car rentals, and thousands of awards for mileage and travel discounts.

One scratch card will be distributed per passenger on Alaska Airlines flights. Participants must be 18 years old or older to receive a scratch card and be a legal U.S. or Canadian resident to claim a prize. Other restrictions apply.

No purchase is necessary. Game cards and official rules also are available by sending a self-addressed stamped envelope to: Alaska Game Request, PO Box 1277, Lynnwood, WA 98046-1277. Requests must be received by Dec. 22, 1998. Limit is one request for a game card per envelope, per day, per person. Washington residents may omit return postage for game piece.

Residents of Florida and the employees and immediate family (spouses and parents, siblings and children and their spouses) of Alaska Airlines, its affiliates, subsidiaries, game supplier or any other company or individual involved in the design, production and distribution of the game tickets are not eligible. Restrictions and taxes may apply to awards. Not all scratch cards result in a prize.

Alaska Airlines began service to Mexico in 1988 and today flies 100 flights a week to five Mexican destinations: La Paz, Los Cabos, Mazatlan, Puerto Vallarta and Ixtapa/Zihuatanejo. For reservations, call your travel agent, or call Alaska's toll-free reservation line at 1-800-ALASKAAIR (1-800-252-7522). Or visit Alaska Airlines on the Internet at www.alaskaair.com.

This fall, Alaska Airlines once again was recognized as the best major U.S. airline by readers of Conde Nast Traveler and Travel and Leisure magazines.