Alaska is first U.S. airline to make Internet interactive; Customers can now book selves for travel.SEATTLE--(BUSINESS WIRE)--Dec. 27, 1995--Alaska Airlines today became the nation's first carrier to offer customers the option of using the Internet to book themselves for travel and to purchase tickets.
"We surveyed our frequent flyers frequent flyer Hospital practice A popular term for a Pt who is regularly admitted to a particular ER or health care facility, for various reasons and nearly half said they wanted the convenience of making travel plans on their home or office computer," said Bill Ayer Bill S. Ayer, 52, is chairman, president and chief executive officer of Alaska Airlines and Alaska Air Group which is the parent company of Alaska Airlines and its sister carrier Horizon Air. , vice president of marketing and planning. The new system also covers all flights operated by Alaska's sister carrier, Horizon Air.
Ayer called the Internet a "truly unique vehicle for marketing and selling because it puts our product at the fingertips "Fingertips" is a 1963 number-one hit single recorded live by "Little" Stevie Wonder for Motown's Tamla label. Wonder's first hit single, "Fingertips" was the first live, non-studio recording to reach number-one on the Billboard Pop Singles chart in the United States. of customers -- any time of the day or night."
"Within three to 10 minutes, depending on familiarity with the Web site and extent of travel plans, a customer can search out the lowest fare and most convenient schedule, book themselves and pay for the ticket," Ayer said. "The Web site is very user-friendly."
"While we're still in the first phases of implementation," Ayer said, "the system is up and running and booking flights. As time goes on, we'll refine the site and add even more features."
One of the most attractive aspects of the system is that it provides users side-by-side comparisons of all the Alaska and Horizon flights, times and lowest available fares in the markets they plan to fly on the days they want to fly.
Customers may book flights, purchase tickets with a credit card and be confirmed through the site with the airlines' ticketless Instant Travel option. Or, like more conventional forms of booking, customers can hold a seat for 24 hours Adv. 1. for 24 hours - without stopping; "she worked around the clock"
around the clock, round the clock and purchase their ticket later by phoning Alaska Airlines Alaska Airlines, (NYSE: ALK) is an airline based in Seattle, Washington, United States. It operates hubs at Seattle-Tacoma International Airport, Ted Stevens Anchorage International Airport, Los Angeles International Airport, and Portland International Airport. or visiting a travel agent.
In January, travelers also will be able to secure seat assignments through the Internet. And sometime in 1996, Mileage MILEAGE. A compensation allowed by law to officers, for their trouble and expenses in travelling on public business.
2. The mileage allowed to members of congress, is eight dollars for every twenty miles of estimated distance, by the most usual roads, from his Plan members will be able to use the system to redeem redeem v. to buy back, as when an owner who had mortgaged his/her real property pays off the debt. The term also refers to paying the amount due and all charges after a foreclosure (due to failure to make payments when due) has begun. frequent flyer awards and check on their mileage accounts.
Besides flight schedules and fares, the Web site also offers information about Mileage Plan partners, profiles on cities served, and reference material for those with unique travel needs.
Access to the Alaska-Horizon Web site is available to anyone who can connect to the Internet. The site is currently designed to work with the Netscape browser See Netscape. . Additional browsers are being added next month.
The address is http://www.alaska-air.com. Horizon Air also can be reached at http://www.horizonair.com.
Alaska and Horizon serve more than 70 cities throughout Alaska, Canada, Mexico, Russia and six Western states.
CONTACT: Alaska Airlines, Seattle
Lou Cancelmi, 206/433-3170