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Alaska and Horizon to Partner With American Airlines.


SEATTLE--(BUSINESS WIRE)--Dec. 9, 1998--Alaska Air Group (NYSE NYSE

See: New York Stock Exchange
:ALK ALK Alkohol (German: alcohol)
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ALK Srilankan Airlines (ICAO code) 
) announced today signing a letter of intent for the creation of a marketing partnership between its subsidiaries, Alaska Airlines Alaska Airlines, (NYSE: ALK) is an airline based in Seattle, Washington, United States. It operates hubs at Seattle-Tacoma International Airport, Ted Stevens Anchorage International Airport, Los Angeles International Airport, and Portland International Airport.  and Horizon Air, and American Airlines/American Eagle.

"This is exciting news for Alaska and Horizon customers and all of our Mileage Plan members," said Bill Ayer Bill S. Ayer, 52, is chairman, president and chief executive officer of Alaska Airlines and Alaska Air Group which is the parent company of Alaska Airlines and its sister carrier Horizon Air. , president of Alaska Airlines. "It greatly expands travel and mileage opportunities for our passengers and considerably strengthens Alaska's and Horizon's marketing presence in California, the Pacific Northwest and the West Coast."

"Alaska and American share an uncompromising commitment to quality, which has made us both service leaders in this industry," said Mike Gunn, American's senior vice president -- marketing. "Our customers will enjoy enormous benefits from this partnership -- from linking our frequent flier frequent flier
n.
One who travels often by air, especially on one airline.



frequent-fli
 programs to accessing American's global network."

Alaska also announced that it has provided a notice to Northwest Airlines of its intent to modify an existing marketing agreement. "Our aim is to find a mutually acceptable way for Alaska to continue to market cooperatively with Northwest," said Ayer. "We are in talks with Northwest and we remain hopeful that we can maintain existing partner relations which have benefited both organizations."

Alaska and Horizon intend to implement a fully reciprocal frequent flyer frequent flyer Hospital practice A popular term for a Pt who is regularly admitted to a particular ER or health care facility, for various reasons  relationship with American and American Eagle, allowing customers to earn mileage credits and use awards across each other's networks. Codesharing by the carriers has also been discussed, but is subject to labor contract provisions.

Alaska Airlines and Horizon Air together serve more than 70 communities in eight Western states, Canada and Mexico. American and American Eagle serve more than 230 destinations worldwide.
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Publication:Business Wire
Geographic Code:1U9AK
Date:Dec 9, 1998
Words:270
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