Alaska Celebrates 10 Years in Mexico With a Cup of Cafe.

SEATTLE---(BUSINESS WIRE)--Oct. 5, 1998--To celebrate the carrier's 10th anniversary in Mexico, Alaska Airlines will serve Caravali Cafe Custapec Mexican Coffee on all its flights during the month of October.

The Caravali coffee originates from the lush green mountains of Mexico's Chiapas region, where coffee beans have been grown and harvested for more than a century.

Alaska Airlines began flying to Mexico in the fall of 1988. Today, the carrier flies over 100 weekly departures to Mexico with service to Los Cabos, Mazatlan, Puerto Vallarta, Ixtapa/Zihuatanejo, and beginning Oct. 28, will fly to La Paz.

"We're delighted that Caravali is joining our 10th anniversary celebrations," said Gregg Saretsky, Alaska's vice president of marketing and planning. "From those early beginnings Alaska Airlines has grown rapidly in Mexico with service to five destinations."

Greg Forsythe, vice president of wholesale operations for Caravali Coffee, said it was an obvious choice. "This select coffee can be characterized by its rich, smooth feel and a nutty essence found only in the finest Mexican coffees," Forsythe said.

Alaska Airlines began serving Caravali gourmet coffee on its flights in the fall of 1994. Today, the carrier serves more than 10 million cups of Caravali Alaska Airlines Blend each year.

For information on Alaska Airlines Vacations to Mexico, call 1-800-396-4371 or visit Alaska Airlines on the Internet at www.alaskaair.com. Alaska Airlines serves more than 40 cities in Alaska, Mexico, Canada and five Western states.