Alaska Airlines and LiveTV to Offer In-Seat Satellite TV with Programming Provided by DIRECTV AIRBORNE.SEATTLE--(BUSINESS WIRE)--Sept. 28, 1999-- Alaska Airlines Alaska Airlines, (NYSE: ALK) is an airline based in Seattle, Washington, United States. It operates hubs at Seattle-Tacoma International Airport, Ted Stevens Anchorage International Airport, Los Angeles International Airport, and Portland International Airport. (NYSE NYSE See: New York Stock Exchange :ALK ALK Alkohol (German: alcohol) ALK Alkaline ALK Anaplastic Lymphoma Kinase ALK Automatisierte Liegenschaftskarte ALK Activin Receptor-Like Kinase ALK Alkylation ALK Srilankan Airlines (ICAO code) ) today announced an agreement with LiveTV to install its satellite television entertainment system on board one of the carrier's Boeing 737-400 aircraft. The new service will provide passengers with a choice of 24 channels of satellite programming from the DIRECTV AIRBORNE(TM) programming service that can be viewed over LiveTV's Satellite Television In-Seat Video System installed at every seat. Alaska will evaluate a variety of programming options, pricing packages and customer usage with the intent to install the system fleet-wide after a 90-day trial period. "LiveTV is another example of Alaska's commitment to applying innovative technology to enhance the flying experience," said Gregg Saretsky, the carrier's vice president of marketing and planning. The installation of the system on an Alaska 737-400 is expected to be completed by March 2000. The carrier will make a decision on whether to install the system on additional aircraft after reviewing its customers' reactions to being able to choose their own entertainment in flight. "We are pleased that such a distinguished carrier as Alaska Airlines, has chosen the LiveTV system for installation on their aircraft," said Andre de Greef, LiveTV president. "Our entertainment service has been specifically designed for the domestic single aisle aircraft market and features the most popular entertainment and most reliable technology available today." Terry Ferguson, vice president of business development and strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. for DIRECTV agreed. "Passengers will be able to enjoy some of the same high quality programming DIRECTV offers to homes with a wide variety of the most popular channels including news, sports and family programs." During the 1950s, Alaska Airlines became the first carrier to offer in-flight entertainment In-flight entertainment (IFE) refers to the entertainment available to aircraft passengers during a flight. After World War II commercial aviation flights became a daily event in which entertainment was requested by passengers to help the time pass. when it showed a Jerry Lewis movie aboard a DC-4 as part of its "Golden Nugget Casinos:
Alaska Airlines serves more than 40 cities in Alaska, Canada, Mexico and five Western states. Readers of Travel & Leisure magazine recently voted the carrier the "World's Best Domestic Airline." Visit Alaska online at www.alaskaair.com. LiveTV is a joint venture between Sextant sextant, instrument for measuring the altitude of the sun or another celestial body; such measurements can then be used to determine the observer's geographical position or for other navigational, surveying, or astronomical applications. In-Flight Systems, the foremost supplier of in-seat video systems, and Harris Corporation Harris Corporation NYSE: HRS is an international communications equipment company that produces wireless equipment, electronic systems, and both terrestrial and spaceborne antennas for use in the government, defense, and commercial sectors. , a leader in satellite communication systems. Live TV provides turnkey in-flight entertainment services focused on the narrow body commercial aircraft market. DIRECTV is the nation's leading provider of digital television entertainment service with more than 7.5 million subscribers, including customers subscribing to the PRIMESTAR by DIRECTV medium-power service. DIRECTV is a trademark of DIRECTV, Inc., a unit of Hughes Electronics Corporation. The earnings of Hughes Electronics are used to calculate the earnings per share attributable to GMH GMH General Motors Holden's (NYSE symbol) common stock. Visit DIRECTV on the World Wide Web at www.directv.com. |
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