Alaska Airlines Web Site Given Top Ranking.

Business Editors

SEATTLE--(BUSINESS WIRE)--Feb. 14, 2001

Alaska Airlines (NYSE:ALK) captured the top position in a respected Internet research firm's ranking of how well the nation's major airlines serve customers over the Web.

Alaska's speedy reservations process and online refunds were among the winning features cited by Forrester Research, Inc. in its survey of 20,000 consumers. The survey was combined with shopping tests conducted by Forrester's own researchers to determine the rankings.

"Alaska Airlines leaped to No. 1 by improving two critical areas: customer service and consumer satisfaction," said Tom Rhinelander of Forrester Research.

Forrester also cited other superior features of the carrier's alaskaair.com Web site. Among them:

-- New or return customers can buy tickets in just four clicks -- faster than
any other site tested.

-- Travelers can hold a reservation without entering a credit card number.

-- Customers can print out an easy-to-read confirmation sheet.

-- Travelers can use Alaska's first-of-its-kind Web check-in to check in for a
flight before they even depart for the airport.

Full information about Alaska Airlines' ranking is available on the Web at: http://powerrankings.forrester.com/ER/PowerRankings/Company/ 0,2181,59-3-4,00.html.

Alaska Airlines and its sister carrier Horizon Air became the first U.S. carriers to sell tickets online in 1995 and in 1999 were the first U.S. carriers to allow customers to check in for flights online via the Internet. Together they serve 75 cities in the Lower 48, Alaska, Canada and Mexico, with more than 1,000 daily departures. For more news and information, visit the Alaska Airlines Newsroom on the Internet at http://newsroom.alaskaair.com.