Alaska Airlines Selects Siebel Business Analytics to Provide Easy Flying and Caring Service for All Customers.SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif. -- Solution to Deliver Marketing Professionals with Insight to Drive Increased Customer Loyalty Siebel Systems Siebel is a brand name of Oracle Corporation. Siebel Systems, Inc., founded by Thomas Siebel in 1993, was principally engaged in the design, development, marketing and support of CRM applications. , Inc. (Nasdaq:SEBL SEBL Siebel Systems, Inc. (stock abbreviation, AMEX) ), a leading provider of business applications software, today announced that Alaska Airlines Alaska Airlines, (NYSE: ALK) is an airline based in Seattle, Washington, United States. It operates hubs at Seattle-Tacoma International Airport, Ted Stevens Anchorage International Airport, Los Angeles International Airport, and Portland International Airport. has selected Siebel Business Analytics as a key component of its customer-focused strategy. Siebel Business Analytics will enable Alaska's marketing professionals to gain rich insights into the airline's customer base. This sophisticated solution will strengthen Alaska's capacity to better evaluate customer behavior, identify purchasing trends, and design promotions that best meet the needs of its expanding customer base. "Alaska Airlines has built our 73-year-old brand around thinking about the customer first," said Ann Ardizzone, Managing Director of Marketing Programs for Alaska. "With advanced business intelligence capabilities, we will take our commitment to the customer to the next level designing services and programs that provide the greatest value. We also expect our work with Siebel to strengthen our position as a technology leader in making flying as easy as possible." Alaska Airlines conducted a comprehensive due diligence Research; analysis; your homework. This term has caught on in all industries, because it sounds so "wired." Who would want to do analysis or research when they can do due diligence. See wired. process before selecting Siebel Business Analytics. This included a thorough evaluation of alternative solutions, development of product prototypes, technical and scalability assessments, and in-depth architectural reviews The Architectural Review is a monthly international architectural magazine published in London since 1896. Articles cover the built environment which includes landscape, building design, interior design and urbanism as well as theory of these subjects. . Deployed throughout Alaska Airlines' marketing organization, the solution will be seamlessly integrated with Alaska Airlines' internal customer management systems and also incorporate data from Sabre, the widely used electronic travel network. Among the expected benefits to marketing professionals are deeper customer insight and targeted, data-driven marketing programs, yielding higher success rates of mileage MILEAGE. A compensation allowed by law to officers, for their trouble and expenses in travelling on public business. 2. The mileage allowed to members of congress, is eight dollars for every twenty miles of estimated distance, by the most usual roads, from his plan, hotel, car rental, and vacation promotions. Better insight into customers and marketing program metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. will also enable Alaska Airlines to drive improvements in cross-selling and up-selling. Alaska Airlines uses a proprietary customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) solution to manage its customer data. "We welcome Alaska Airlines, a true industry innovator, as a new Siebel customer," said Paul Rodwick, Vice President of Marketing, Siebel Business Analytics. "The company's selection of Siebel Business Analytics further validates that even a company that doesn't use Siebel's CRM solutions can gain significant business value by deploying Siebel Business Analytics." About Siebel Business Analytics Siebel Business Analytics solutions provide real-time and enterprise-wide insight for all users. Tailored for more than 20 industries and providing rapid deployment with low cost of ownership, Siebel Business Analytics applications are prebuilt pre·built adj. Of, relating to, or constituting a structure or a portion of a structure that is constructed or assembled before being transported to its site of installation; prefabricated: a prebuilt home. enterprise solutions powered by the Siebel Business Analytics Platform, a family of next-generation BI platform products. Additional information is available at www.siebel.com/analytics. About Siebel Systems Siebel Systems, Inc. is a leading provider of business applications software, enabling corporations to sell to, market to, and serve customers across multiple channels and lines of business. With more than 4,000 customer deployments worldwide, Siebel Systems provides organizations with a proven set of industry-specific best practices, CRM applications, market-leading business analytics products, and business processes, empowering them to consistently deliver superior customer experiences and establish more profitable customer relationships. Siebel Systems' sales and service facilities are located in more than 30 countries. Siebel is a trademark of Siebel Systems, Inc. and may be registered in certain jurisdictions. All other product and company names mentioned are the property of their respective owners and are mentioned for identification purposes only. Except for the historical information contained herein, this press release contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. that involve risks and uncertainties. The success of the agreements, relationships and products described above and the future operating results of Siebel Systems, Inc. may differ from the results discussed or forecasted in the forward-looking statements due to factors that include, but are not limited to, risks associated with the eBusiness software applications market, dependence on the Internet, risks associated with new versions and new products and risks associated with rapid technological change. Further information on potential factors that could affect the financial results of Siebel Systems, Inc. are included in its Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. , Quarterly Reports on Form 10-Q Form 10-Q See 10-Q. and its other filings with the Securities and Exchange Commission, which are available at www.sec.gov. Siebel Systems assumes no obligation to update the information in this press release. |
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