Alaska Airlines Mileage Plan to Give Away 10 Million Miles.

Business Editors/Travel Writers

SEATTLE--(BUSINESS WIRE)--Aug. 25, 2003

Alaska Airlines and Horizon Air will be giving away 10 million Mileage Plan Miles this fall. That's enough frequent flyer miles for as many as 500 free trips.

One hundred customers will each win 100,000 miles in the 10-Million-Mile Giveaway sweepstakes. And Mileage Plan members can also earn up to 100,000 additional bonus miles.

After registering for the giveaway at alaskaair.com or horizonair.com, customers receive an entry in the sweepstakes for every flight segment flown between Sept. 7 and Dec. 15, 2003. And if the ticket is purchased online at alaskaair.com or horizonair.com, passengers receive two entries for each segment flown.

To make it easier to fly and win, the promotion coincides with the Alaska Airlines and Horizon Air "Sale into Fall" fares to most of their destinations.

Frequent flyers can earn thousands of Bonus Miles -- up to 100,000 -- on top of the miles they would normally earn. Bonus Miles are based on the number of segments flown between Sept 7 and Dec. 15:

      Segments                                            Total
       Flown            Additional Bonus Miles         Bonus Miles
     ----------   ---------------------------------   -------------
          5       5,000                                    5,000
         10       5,000+10,000                            15,000
         15       5,000+10,000+15,000                     30,000
         25       5,000+10,000+15,000+25,000              55,000
        35+       5,000+10,000+15,000+25,000+45,000      100,000

Since a simple roundtrip is at least two segments, they can add up fast.

Go to alaskaair.com for official sweepstakes rules. No purchase is necessary to enter. Entrants must be 18 years of age or older. Registration is required at alaskaair.com or horizonair.com. For the 100,000 Bonus Miles: registration is required and must be done prior to the first qualifying flight; travel must be on paid flights operated by Alaska Airlines or Horizon Air between Sept. 7 and Dec. 15. Go to alaskaair.com for complete rules.

Alaska Airlines Mileage Plan members have a total of ten airlines to choose from for mileage earning and award travel, including four major U.S. carriers -- more than any other frequent flyer program. Members have access to destinations throughout the world.

Alaska and its sister carrier, Horizon Air, together serve 85 cities in the United States, Canada and Mexico. For reservations go to www.alaskaair.com or call Alaska's toll-free reservations line at 1-800-ALASKAAIR (1-800-252-7522). For more news and information, visit the Alaska Airlines Newsroom on the Internet at http://newsroom.alaskaair.com.