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Alanis Morissette Sets Internet Precedent With Worldwide Debut of New `So Pure' Video Exclusively on America Online; AOL Video Debut on Friday, June 25, at Keyword: Alanis.


DULLES, Va.--(ENTERTAINMENT WIRE)--June 24, 1999--

Alanis Morissette and Maverick Records Maverick Recording Company, is an American record label owned and operated by Warner Music Group, and distributed through Warner Bros. Records. Company history
Maverick Records was founded by Madonna, Frederick DeMann, Ronnie Dashev and Warner Bros. in 1991.
 will set an Internet precedent by becoming the first major artist to world premiere Noun 1. world premiere - (music) the first public performance (as of a dramatic or musical work) anywhere in the world
performance, public presentation - a dramatic or musical entertainment; "they listened to ten different performances"; "the play ran for 100
 a new video on the Web.

On Friday, June 25, America Online See AOL.  will be the only place where fans can check out the worldwide debut of Alanis' self-directed video for "So Pure," the new single from her "Supposed Former Infatuation Junkie junkie Popular health A popular term for a person, usually an IV narcotic abusing addict, whose life is disorganized vis-á-vis family and societal structure, whose existence revolves around obtaining–often through theft, prostitution or other illicit " album (Maverick Recording Co.). AOL's 17 million members will be able to view the video in its entirety using Real Player starting at 5 a.m. Eastern time through AOL's Entertainment Channel or Keyword: ALANIS.

On Monday, June 28, Alanis' video will be available to the Web audience on America Online's Web site (www.aol.com).

"We're excited to show the world Alanis' new video days before the song even airs on radio," said Andrea Spiegel, group programming director for America Online. "Alanis has a strong following on AOL and this is a great opportunity for her fans. We're pleased she chose this medium to debut her video."

With the "So Pure" video, Alanis extends the melodic buoyancy and dance rhythms of the song, which hits radio June 29. Shot during two days in Toronto, the strikingly choreographed video is a joyous celebration of dance.

Throughout the video, Alanis and actor Dash Mihok Dashiell Mihok[] (born May 24, 1974) is an American actor.

Mihok was born in New York City, New York to actor parents[0] and attended the Bronx High School of Science. He was raised in Greenwich Village.
 -- who has appeared in such films as "Romeo & Juliet" and "The Thin Red Line" -- are seen as a couple who seamlessly dance their way through the eras, from the `40s through the `90s. Decked out in period clothing amid an elaborate array of settings, they incorporate such moves as swing, tap, Latin, modern dance and free-style.

The video was choreographed by Kevin O'Day, who's danced with companies such as the Joffrey Ballet Joffrey Ballet, one of the major American dance companies. It was founded in New York City in 1954 by the dancer-choreographer Robert Joffrey. From 1956 to 1964 it made yearly tours of the United States.  and Twyla Tharp, and created choreography for dance companies worldwide.

"Over the last year," said Alanis, "I'd become enamored en·am·or  
tr.v. en·am·ored, en·am·or·ing, en·am·ors
To inspire with love; captivate: was enamored of the beautiful dancer; were enamored with the charming island.
 with the dancing styles of the `40s in particular, and intrigued by the evolution of dancing throughout the last five decades and the spirit and different kinds of attitudes that fuel them. When it came time to create this video, there was no question that there would be dancing in it and that these different eras needed to be referenced!"

Currently, Alanis is overseas on her world "The Junkie Tour" and is set for "Woodstock `99," which takes place July 23-25 in Rome, N.Y. The singer, songwriter and musician will then embark on the "5-1/2 Weeks" tour with Tori Amos Aug. 18, kicking off in Ft. Lauderdale, Fla., at the NCR (NCR Corporation, Dayton, OH, www.ncr.com) A technology company specializing in financial terminal transactions, retail systems and data warehousing. Until the late 1990s, NCR was heavily invested in the hardware side of the industry, known worldwide as a major manufacturer of computers  Arena.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jun 25, 1999
Words:425
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