Alana Davis' Version of ``Carry On,'' Soundtrack of Popular Sony Electronics Ad Airing on Super Bowl XXXVII, Commercially Available for First Time.Entertainment Editors/Business Editors NEW YORK--(BUSINESS WIRE)--Jan. 22, 2003 Single Of Track Available In Stores Tuesday, January 28 Digital Version Available Online On Super Bowl Sunday Alana Davis' cover version of Crosby, Stills, Nash & Young's classic "Carry On" can be heard as the score of "The Trip," a sixty-second commercial spot for Sony Electronics Sony Electronics Inc., headquartered in San Diego, Calif., is the largest component of Sony Corporation of America, the U.S. holding company for Sony's U.S.-based electronics and entertainment businesses. airing on Super Bowl XXXVII Super Bowl XXXVII was the 37th championship game of the modern National Football League (NFL). The game was played on January 26, 2003 at Qualcomm Stadium in San Diego, California following the 2002 regular season. on Sunday, January 26. The popular spot first ran in November 2002, prompting music fans to request information on the song. Now, for the first time, a commercial version of the track will be available in stores on Tuesday, January 28. A digital version of the song will be also be available for download on Super Bowl Sunday at www.sony.com as well as other online retailers. Information about the track will be chryoned on the advertising spot airing on Super Bowl Sunday. "The music is hypnotic: Crosby, Stills, Nash & Young's 'Carry On' covered by Alana Davis Alana Davis is an American singer-songwriter, born May 6, 1974 in New York City. Her father, Walter Davis, Jr., was a pianist who played alongside such jazz greats as Charlie Parker and Dizzy Gillespie. ," wrote Barbara Lippert in an Adweek (December 2, 2002) creative critique of the Sony commercial and its use of the Davis track. "It's a great pick, hitting all the right emotional chords...." "Carry On," produced by Y&R Advertising's Josh Rabinowitz and Crushing Music's Mary Wood and Clifford Lane, is Alana Davis' first release for Columbia Records For the Columbia Records label which was a unit of EMI, see . For the Columbia Records label in Japan, see . Columbia Records is the oldest surviving brand name in recorded sound, dating back to 1888, and was the first record company to produce pre-recorded records as . The popular demand for a commercial release of "Carry On," from "The Trip," signals an important and innovative new trend in music marketing with the advertising spot itself providing the initial link between the artist, the marketer, the record company, and the music fan. Born and raised in New York's Greenwich Village Greenwich Village (grĕn`ĭch), residential district of lower Manhattan, New York City, extending S from 14th St. to Houston St. and W from Washington Square to the Hudson River. , Alana Davis made her debut as a singer-songwriter with 1997's Blame It On Me, named as one of the year's five best releases by Time magazine. Her first single, a cover of Ani DiFranco's "32 Flavors," reached #34 on Billboard's Top 40 Mainstream chart in early 1998. The single's success led to a series of heralded performances on the Lilith Fair Lilith Fair was a concert tour and traveling music festival, founded by musician Sarah McLachlan, that consisted solely of female solo artists and female-led bands; it ran from 1997 to 1999. tour. Her 2001 sophomore album, Fortune Cookies, received nationwide critical success. "The Trip," was created by Sony Electronics advertising agency, Y&R Advertising, and first aired in November 2002 on cable and network television as well as in Top 10 theaters. The spot is part of an innovative Sony Electronics advertising campaign targeting "Zoomers," a term coined by U.S News & World Report to describe adventure-seeking members of the baby boom generation (adults born between 1946-1964 who account for 78 million people in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. ). The cinematic spot, filmed in part on location at the Yuri Gargarin Cosmonaut cosmonaut: see astronaut. Training Facility in Star City outside Moscow, was directed by renowned commercial director Joe Pytka ("Let It Ride," "Space Jam"). "The Trip" follows the path of a man in his fifties who liquidates his assets to pursue his dream of space travel and documents his journey for posterity POSTERITY, descents. All the descendants of a person in a direct line. with a Sony Handycam. |
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