Alamo Rent A Car To Remodel Major Locations With Features Aimed At Leisure Travelers' Unique Needs.FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--Oct. 7, 1999-- -- Luggage Check, Changing Rooms, Children's Play Areas, Convenience Shops Among Amenities at Select Alamo Locations -- Alamo Rent A Car announced today that it has begun remodeling its largest North American rental sites to meet the unique needs of leisure travelers. "Our research shows that the needs of leisure travelers differ significantly from those of the business travelers" said Karen Beard, president of Alamo. "Leisure travelers, many of whom travel with children, often travel less frequently, are less familiar with the rental process, and carry more luggage. Alamo's leisure-friendly facilities will help our customers start and end their travels in a more positive way." Alamo aims to satisfy the needs of leisure travelers by incorporating many of the following elements into locations across the nation: -0-
-- Private and easily accessible changing areas, which allow
customers to change clothes, freshen up and begin the transition
to vacation (or back to "real life");
-- Play centers for children, positioned away from high-traffic
areas and near luggage storage for easy monitoring by parents,
which let children blow off steam after long airline flights;
-- Packing areas, which give customers the opportunity to
(re-)organize their luggage at the start or end of trips;
-- Luggage check stations, which allow customers to free themselves
from luggage concerns during the rental process;
-- Clear, concise signage, which guides leisure travelers through
the entire rental process;
-- Interactive kiosks, which offer everything from radio station
descriptions and travel guides, to detailed maps and event
calendars for the traveler's destination city;
-- Retail centers, which provide basic on-the-road necessities such
as snacks, reading materials and diapers at reasonable prices;
and
-- Alamo's "Go Guide," which explains what to expect, what to bring
and how to make smart rental contract decisions.
Alamo's first-wave of remodeling will include its home base of Fort Lauderdale (scheduled for December 1999), Jacksonville, Florida, and Tallahassee, Florida. The second wave of the remodeling process, scheduled to commence in 2000, will include Las Vegas, Miami, Orlando, Denver, Los Angeles, and Atlanta. Other Alamo facilities also will see changes, though the modifications may not be as extensive or as immediate. Celebrating its 25th anniversary this year, Alamo, owned by AutoNation, Inc. (NYSE:AN), currently serves more than 15 million travelers a year through 103 locations in the United States and Canada, and more than 400 international locations in Europe and Latin America. |
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