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Alamo Continues Inventive Plaza Re-Design.


Business Editors

FORT LAUDERDALE Fort Lauderdale (lô`dərdāl), residential, commercial, and resort city (1990 pop. 149,377), seat of Broward co., SE Fla., on the Atlantic coast; settled around a fort built (c.1837) in the Seminole War, inc. 1911. , Fla.--(BUSINESS WIRE)--Oct. 3, 2000

Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States.  and Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  Facilities Unveil Customer-Friendly

Improvements Such as Travel Kiosks, Retail Centers and Play Areas

As part of its initiative to roll out unique, leisure-travel services to its customers nationwide, Alamo Alamo

Eighteenth-century mission in San Antonio, Texas, site of a historic siege of a small group of Texans by a Mexican army (1836) during the Texas war for independence from Mexico.
, a division of ANC ANC
abbr.
African National Congress


ANC African National Congress: South African political movement instrumental in bringing an end to apartheid

ANC n abbr (=
 Rental Corporation (Nasdaq:ANCX), today announced the redesign opening of its Las Vegas and Los Angeles facilities. The redesigned facilities, scheduled to open in early

October, will offer amenities such as travel kiosks, on-site retail centers and child play areas.

"Alamo pioneered the car rental plaza and now we've improved on that original concept," said Beth Kaplan, Alamo's vice president of marketing. "This redesign is about more than just renting a car. It's about making a commitment to better serve our customers and raise the standard of the leisure car rental experience by addressing the unique and specific needs of leisure travelers."

Alamo designed the new plaza with help from San Francisco-based Landor Associates Landor Associates is a San Francisco-based brand and creative design consultancy. Founded by Walter Landor in 1941, Landor pioneered many of the research, design and consulting methodologies that are now standard in the branding industry.  and Chicago-based Doblin Group following extensive research into leisure travelers' behaviors and preferences.

Alamo's leisure-friendly innovations feature:
-- Travel Center - Multi-lingual touchscreen kiosks print out directions to
area hotels, restaurants, local attractions and entertainment events. Each
kiosk also contains a direct-connect phone to a live concierge service.

-- Play Area - Multi-story play area for youngsters has a crawl tube, climbing
elevator, punching bags, activity panels, minivan clubhouse and a crazy slide.

-- Retail Center - Alamo's version of a mini-mart, with ample supplies of
popular name-brand food and travel items. Vacationers can pick up sandwiches,
soft drinks, film, children's travel games, suntan lotion ... even that
forgotten toothbrush at reasonable off-airport prices.

-- Signage, Go Guides, and Process Improvements - A host of changes ranging
from brighter colors and clearer signs to streamlined process flow and
user-friendly rental agreements, called Go Guides, add up to a vastly
simplified car rental experience. The Go Guides even include a local area map
with detailed driving directions and a list of local radio stations.


"Our initial goal was to enhance the car rental experience for the leisure traveler, that is, the type of individual who is typically less familiar with the car rental process; often travels with additional luggage and family members; and almost always needs directions. We simply listened to--and watched--our customers, then designed every amenity, every process change and every improvement around their needs," explained Kaplan.

"We also found that business travelers are delighted with services such as the Web-enabled travel kiosk that prints out everything from directions to weather and the on-site retail center for snacks and sundries sun·dries  
pl.n.
Articles too small or numerous to be specified; miscellaneous items.



[From sundry.
. It's just a win-win proposition for all our customers," she continued.

With its headquarters in Fort Lauderdale, Fla., Alamo Rent A Car Alamo Rent A Car is a car rental agency. It is based in Tulsa, Oklahoma, but has branches across the United States, Canada, Mexico, Central America, South America, parts of Africa, Europe, and Australia as well as some locations on various Caribbean islands.  currently serves more than 15 million travelers a year through 109 locations in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and Canada, and operates more than 400 international locations in Europe and Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. . Alamo is a division of ANC Rental Corporation (Nasdaq:ANCX) and can be reached on the Internet at www.alamo.com. Photos Available.
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Publication:Business Wire
Date:Oct 3, 2000
Words:498
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