Alamo Announces Month-Long 25th Anniversary Campaign to Support Mothers Against Drunk Driving --MADD--.FORT LAUDERDALE Fort Lauderdale (lô`dərdāl), residential, commercial, and resort city (1990 pop. 149,377), seat of Broward co., SE Fla., on the Atlantic coast; settled around a fort built (c.1837) in the Seminole War, inc. 1911. , Fla.--(BUSINESS WIRE)--Oct. 15, 1999-- Alamo Alamo Eighteenth-century mission in San Antonio, Texas, site of a historic siege of a small group of Texans by a Mexican army (1836) during the Texas war for independence from Mexico. to Donate up to $100,000 to MADD MADD Mothers Against Drunk Drivers Public health An organization that advocates stricter legislation against DUI and underage drinking, and provides support services for victims of DUI collisions. See DUI. Alamo Rent A Car Alamo Rent A Car is a car rental agency. It is based in Tulsa, Oklahoma, but has branches across the United States, Canada, Mexico, Central America, South America, parts of Africa, Europe, and Australia as well as some locations on various Caribbean islands. today announced the next phase of its 25th anniversary celebration, building on its existing relationship with Mothers Against Drunk Driving Mothers Against Drunk Driving (MADD) is a nonprofit organization with more than 600 chapters nationwide. MADD seeks to find effective solutions to the problems of drunk driving and underage drinking, while also supporting those persons whose relatives and friends have been killed by drunk (MADD). The company said that for every rental nationwide in the month of January 2000, it would donate 25 cents to MADD, up to $100,000. "Alamo's support of the MADD program is part of our continued commitment to the communities where our customers and employees live, work, and travel," said Karen Beard, president of Alamo. "We applaud MADD's dedication to making our streets safer for all, and are very pleased to share in this vital cause." As part of its on-going commitment to safety, Alamo has partnered with MADD since 1996. "We have made a conscious effort to integrate the MADD message into our marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales and advertising materials," said Maria Menendez, Alamo's vice president of marketing. Besides contributing a percentage of its revenue directly to MADD as an on-going component of its existing program for over three years, Alamo also plays an audio message on nearly every shuttle bus in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. encouraging safe, responsible driving. Alamo also includes a rotating message on its phone reservation line, prints an endorsement of MADD objectives on selected marketing collateral materials, and displays MADD signage on all its shuttle buses. In addition, Alamo is proud to be a co-sponsor of the MADD National Youth Summit 2000 taking place in Washington D.C., September 29 - October 4, 2000. The Summit brings one high school student from each of the 435 U.S. congressional districts to the nation's capital to address youth alcohol use. These youth delegates will develop a series of recommendations for preventing underage drinking and present their solutions at a Capitol Hill national news conference and directly to policymakers. "We are grateful for Alamo's support in our efforts to keep our families safe on our nation's roadways," said Karolyn V. Nunnallee, MADD national president. "Through this partnership, MADD will gain even greater support for our fight against drunk driving and underage drinking and Americans everywhere will receive important prevention messages with every Alamo rental. What a simple and easy way to support our life-saving mission!" Celebrating its 25th anniversary this year, Alamo, an operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of AutoNation, Inc. (NYSE NYSE See: New York Stock Exchange :AN), currently serves more than 15 million travelers a year through 103 locations in the United States and Canada, and more than 400 international locations in Europe and Latin America. MADD is a national, non-profit organization with a mission to stop drunk driving, support victims of this violent crime and prevent underage drinking. MADD has more than three million members and supporters and has helped pass more than 2,300 anti-drunk driving laws. For more information on MADD or how to become a member, call 1-800-GET-MADD or visit online at www.madd.org. |
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