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Aladdin Resort & Casino Hits Jackpot with Utell; Aladdin is Most Booked Hotel in 'Powered by Pegasus' Internet Network.


Business Editors

PHOENIX--(BUSINESS WIRE)--Feb. 26, 2001

Maximizing its strategic relationship with Utell, the Aladdin Resort and Casino in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States.  became the single most frequently booked hotel across the thousands of Web sites in the "Powered by Pegasus(TM)" Internet distribution network in January. Utell, a Pegasus Solutions Company (Nasdaq: PEGS PEGS

polyethylene glycols used as drug solvents.
), is the world's largest third-party provider of representation, reservations and marketing services to the hotel industry(1).

Utell provides hotels with Internet reservation distribution services through Pegasus Solutions' extensive Online Distribution Network, which includes more than a thousand sites such as Continental Airlines' site, Continental.com, TravelWeb.com(R) and GL Network's HotelWeb.co.kr. Aladdin's own branded site at www.aladdincasino.com is "Powered by Pegasus" using Utell's Netbooker(TM) Link online booking engine. Aladdin also receives Internet distribution through Utell's proprietary bookable adj. 1. subject to being reserved or booked.

Adj. 1. bookable - subject to being reserved or booked; "all seats bookable in advance"
reserved - set aside for the use of a particular person or party

bookable 
 Web sites, www.hotelbook.com and www.utell.com. The Aladdin Resort and Casino opened just five months ago on the Las Vegas Strip The Las Vegas Strip (also known as The Strip) is a 4 mi (6.7 km) section of Las Vegas Boulevard South, most of which has been designated an All-American Road.  and offers the most dining, shopping, gaming and entertainment on the strip.

"As January's most popular hotel among all of the 38,000 properties that are bookable through Pegasus' Online Distribution Network, we're convinced we made the right decision when we chose Utell to help us with our reservations distribution and marketing," said Ryan Kingston, vice president of hotel operations for Aladdin Resort & Casino. "Utell's technology, local account management infrastructure, and worldwide brand recognition among travel agents, meeting planners and tourists has helped Aladdin instantly became a popular place to stay in Las Vegas."

Graham Richards Graham Richard, is an American politician and the 34th and current mayor of Fort Wayne, Indiana, serving since 2000. His current term is set to expire on January 1, 2008. Early Life and Education , senior vice president of Utell's Americas Division, said, "Before ever generating a single reservation for the Aladdin, Utell's account management and revenue and yield team created a customized suite of products and services that produced a winning combination of distribution channels that catapulted the Aladdin ahead of its competition.

"Utell's technology allows members to select from a wide range of reservation sources that showcase their properties as well as offer real-time booking on their Web sites, while providing traditional booking options such as GDS GDS Global Distribution System
GDS Google Desktop Search (Google)
GDS Goodie Domain Service (Vienna University of Technology, Austria)
GDS Guards
 and voice," Richards continued. "Our account team is proactive in generating incremental Additional or increased growth, bulk, quantity, number, or value; enlarged.

Incremental cost is additional or increased cost of an item or service apart from its actual cost.
 business and revenue for the Aladdin in order to make sure their individual needs are being met."

The Aladdin Resort & Casino, opened in August 2000, features 2,600 guest rooms, 100,000 square feet of gaming space, a 7,000-seat theater for the performing arts, 21 restaurants, and a 500,000-square-foot shopping center shopping center, a concentration of retail, service, and entertainment enterprises designed to serve the surrounding region. The modern shopping center differs from its antecedents—bazaars and marketplaces—in that the shops are usually amalgamated into , Desert Passage. The new resort features the 35,000-square-foot London Club An informal group of private creditors on the international stage. Similar to the Paris Club of public lenders. London Club is not the only informal group of private creditors. Its first meeting took place in 1976 in response to Zaire's payment problems.  at Aladdin, Las Vegas' only European-style luxury gaming salon Salon, annual exhibition of art works chosen by jury and presented by the French Academy since 1737; it was originally held in the Salon d'Apollon of the Louvre. By the mid-19th cent. the Salon had become an expression of conservative, established tastes in art. , and two outdoor pools resting six stories above Las Vegas Boulevard.

Company Information

With more than 6,400 member hotels in 180 countries, Utell, a Pegasus Solutions Company, is the hotel industry's largest third-party marketing and reservations provider(1). Member properties range from budget to deluxe de·luxe also de luxe  
adj.
Particularly elegant and luxurious; sumptuous: deluxe accommodations; a de luxe automobile.

adv.
, city center to resort, and include major international brands, as well as independent hotels. For more information, or to make reservations with a Utell-represented property, visit Utell's Web sites at www.hotelbook.com or www.utell.com, or access the UI code on the global distribution systems.

Dallas-based Pegasus Solutions, Inc. (www.pegs.com) is a leading provider of end-to-end reservation distribution solutions to the hotel industry worldwide. Its services include central reservations central reservation
Noun

Brit & NZ the strip that separates the two sides of a motorway or dual carriageway

central reservation n (BRIT) (AUT) → mediana 
 systems; third-party marketing and reservation representation services, including Utell and Golden Tulip Worldwide; electronic distribution services that connect more than 40,000 hotels to the Internet and to the global distribution systems (GDS); commission processing and payment services; the consumer travel Web site TravelWeb.com (www.travelweb.com); data warehousing See data warehouse.

data warehousing - data warehouse
 and database marketing and consulting services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.)
service - work done by one person or group that benefits another; "budget separately for goods and services"
; and soon, a Web-based property management system. Pegasus' customers comprise more than 100,000 travel agencies around the world, including nine of the 10 largest U.S.-based travel agencies(2); more than 40,000 hotel properties around the globe, including 18 of the 20 largest hotel companies in the world based on revenues and total number of guest rooms(3); and more than 1,000 Web sites/services have their hotel reservations Powered by Pegasus(TM). In addition to its corporate headquarters in Dallas, Pegasus has 36 offices in 23 countries, including regional hubs in Phoenix, London and Singapore. The company's stock is traded on the Nasdaq National Market under the symbol PEGS.

This statement contains references to future events and projected results, including anticipated transactions involving the Company and its service offerings. There can be no assurance that the referenced future events or projected results will actually occur or that the future financial performance of the Company will be as projected. Actual occurrences, results and performance may differ substantially and materially from those projected as a result of risks and uncertainties mentioned in this statement or detailed in the Company's periodic reports and registration statements filed with the Securities and Exchange Commission including its Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 for the year ended December 31, 1999, and its Form S-4 (File No. 333-92683) that was declared effective March 31, 2000.

(1) Hotels magazine, "Hotels Consortia 25," July 2000

(2) Travel Weekly, June 26, 2000, "Top 50 Travel Agencies"

(3) Business Travel News, May 29, 2000, "The Top Hotel Companies"
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Feb 26, 2001
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