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Aladdin Enters Into an Agreement to Create a New Software Engineering Subsidiary.


Tel Aviv Tel Aviv (tĕl əvēv`), city (1994 pop. 355,200), W central Israel, on the Mediterranean Sea. Oficially named Tel Aviv–Jaffa, it is Israel's commercial, financial, communications, and cultural center and the core of its largest , Israel--(BUSINESS WIRE)--Nov. 30, 1994--Aladdin Knowledge Systems Ltd. (NASDAQ/NMS: ALDNF) today announced that it has agreed to establish a new subsidiary that will specialize spe·cial·ize
v.
1. To limit one's profession to a particular specialty or subject area for study, research, or treatment.

2. To adapt to a particular function or environment.
 in the development of advanced software tools to assist software developers in maximizing the efficiency of the development process. Upon the establishment of the new subsidiary, Aladdin will hold 85 percent of the new company s outstanding shares.

Aladdin said it had entered into an agreement with two software engineers, Messrs. Uzi Dvir and Oren Ahr, to create the new subsidiary, Aladdin Software Engineering Ltd., which already is developing HOPE (Human Oriented o·ri·ent  
n.
1. Orient The countries of Asia, especially of eastern Asia.

2.
a. The luster characteristic of a pearl of high quality.

b. A pearl having exceptional luster.

3.
 Programming Environment), a revolutionary tool which implements new concepts in software engineering. Aladdin expects the first beta version A pre-shipping release of hardware or software that has gone through alpha test. A beta version of software is supposed to be very close to the final product, but, in practice, it is more a way of getting users to test the software in the first place under real conditions.  to be ready during 1995.

HOPE will create an advanced, significantly easier and more efficient software development environment for software developers. The product will support parallel software development for teams of programmers, and feature a smart logic editor able to understand the logical structure of a software program. The first version will support C and C++ development.

Our new efforts in the software engineering field are a strategic step on our part , said Yanki Margalit, Chairman and President of Aladdin. We believe that HOPE will provide Aladdin with an opportunity to diversify its product line and to take advantage of its expanding customer base of software developers.

Aladdin also announced the appointment of Mr. Shai Saul to the new position of Vice President for Business Development. Mr. Saul, an attorney (LLB LLB
abbr.
Latin Legum Baccalaureus (Bachelor of Laws)


LLB Bachelor of Laws [Latin Legum Baccalaureus]

Noun 1.
., Tel Aviv University Tel Aviv University (TAU, אוניברסיטת תל־אביב, את"א) is Israel's largest on-site university. ) and a member of the Israeli Bar Association, has extensive experience in the fields of international business development and capital markets. Mr. Saul will be in charge of implementing Aladdin s business strategies, particularly regarding acquisitions and new business opportunities.

Aladdin Knowledge Systems Aladdin Knowledge Systems NASDAQ: ALDN is a company that provides solutions for software digital rights management and Internet security since 1985. Its corporate headquarters are located in Tel Aviv, Israel.  Ltd. designs, develops, manufactures and markets a family of proprietary software security products that combine hardware and software to prevent unauthorized use of computer programs.

CONTACT: Aladdin Knowledge Systems Ltd.
             Nurit Benjamini
             +972 2 537 5795
              or
             The Anne McBride Company
             Robert Rinderman
             212-752-0504
COPYRIGHT 1994 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1994, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 30, 1994
Words:339
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