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Aladdin Announces Development of MacHASP-USB Next Generation Software Protection for Mac Developers.


NEW YORK--(BUSINESS WIRE)--May 27, 1998--Aladdin Knowledge Systems Ltd. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: ALDNF), a leading developer of solutions for the secure licensing and distribution of digital content, today announced the development of the next generation software protection keys for the new iMac(R) product line. The prototype of MacHASP-USB, as the new key will be named, was shown at Apple's WorldWide Developers Conference (WWDC WWDC World Wide Developers Conference (Apple)
WWDC Wyoming Water Development Commission
WWDC West Wiltshire District Council (UK)
WWDC Water-World Diving Center (Taiwan) 
), in San Jose, CA, on May 11th.

"We are confident that the new Apple iMac will reach a new generation of computer consumers and offer great opportunities for our software developers," said Philip Schiller VP of worldwide product marketing at Apple. "Aladdin's announcement of the MacHASP-USB copy protection key is a welcome add-on for Macintosh software developers and further demonstrates the growing support for the iMac's adoption of the Universal Serial Bus See USB.

(hardware, standard) Universal Serial Bus - (USB) An external peripheral interface standard for communication between a computer and external peripherals over an inexpensive cable using biserial transmission.
 interface."

"With Apple's decision to adopt the USB USB
 in full Universal Serial Bus

Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer.
 standard in its new line, it was natural that we would expand our USBHasp software protection to include a Macintosh version," said Rami Kasterstein, Aladdin's VP R&D. "This decision is in line with Aladdin's policy of keeping its technology at the forefront of software security."

Aladdin's R&D team began working on MacHASP-USB following the successful launch of the PC-based version protection key, USBHasp, at Cebit in March. Externally the new key will be identical to the USBHasp, and will be fully compatible with the current MacHASP range of keys. Only a minor software update will be required to enable both generations of keys to offer secure and transparent protection.

"Aladdin has always been committed to Macintosh developers," said Peter Felgentreff, HASP (Houston Automatic Spooling Program) A mainframe spooling program that provides task, job and data management functions.

HASP - Houston Automatic Spooling Program
 Sales Director for the USA. "They are a loyal and dedicated group both to Apple and to MacHASP. The new-generation Internet-ready Macintosh systems, and the new MacHASP-USB will make a great team in fighting software piracy and preserving the revenues of our developers."

Software piracy is the biggest challenge facing the software industry today. Both the SPA and BSA 1. BSA - Business Software Alliance.
2. BSA - Bidouilleurs Sans Argent.
 estimate that illegal use of software cost the industry over $11.2 billion in 1996 alone, and that almost 50% of business applications in use today are unlicensed.

About Aladdin:

Aladdin Knowledge Systems Aladdin Knowledge Systems NASDAQ: ALDN is a company that provides solutions for software digital rights management and Internet security since 1985. Its corporate headquarters are located in Tel Aviv, Israel.  is a global leader in the secure licensing and distribution of digital content. Aladdin's product range includes HASP(R) and Hardlock(R), key-based software security systems which monitor software licensing and prevent unauthorized use of computer programs, Privilege(TM), a suite of software licensing and metering tools for developers and corporate IT managers, and ASE (Adaptive Server Enterprise) A relational DBMS from Sybase that runs on Windows NT/2000, Linux and a variety of Unix platforms. ASE is a comprehensive and robust data management product with a long history dating back to the late 1980s. (R) - The Aladdin Smartcard Environment - a set of smart card application development tools for integrating smart cards with PCs. Aladdin is an ISO (1) See ISO speed.

(2) (International Organization for Standardization, Geneva, Switzerland, www.iso.ch) An organization that sets international standards, founded in 1946. The U.S. member body is ANSI.
 9002 accredited accredited

recognition by an appropriate authority that the performance of a particular institution has satisfied a prestated set of criteria.


accredited herds
cattle herds which have achieved a low level of reactors to, e.g.
 company with headquarters in Tel Aviv, Israel, 5 international offices and distributors in more than 40 countries, serving over 25,000 clients worldwide. For more information, visit the Aladdin home page at http://www.aks.com.

CONTACT: USA

Aladdin Knowledge Systems Inc.

Peter Felgentreff - HASP Sales Director (US)

Phone 212/564-5678

Fax 212/564-3377

E-mail peter.felgentreff @us.aks.com

or

Int'l

Aladdin Knowledge Systems Ltd.

Lisa Appelson - MarCom Manager

Phone +972-3-636-2222

Fax +972-3-537-5796

E-mail lisa.appelson@aks.com
COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 27, 1998
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