Alacer's Emer'gen-C Rated Fastest Growing Vitamin C Product Sold in the United States.Business Editors/Health/Medical Writers FOOTHILL RANCH, Calif.--(BUSINESS WIRE)--Feb. 12, 2004 In the newest available data from AC Nielsen/SPINS, Alacer Corp.'s popular Emer'gen-C vitamin C vitamin C or ascorbic acid Water-soluble organic compound important in animal metabolism. Most animals produce it in their bodies, but humans, other primates, and guinea pigs need it in the diet to prevent scurvy. drink mix was cited as the fastest growing vitamin C product out of the top 10 brands sold in food, drug and mass merchandisers in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . The data, covering the 52 weeks ending Dec. 27, 2003, reported a 48% growth rate over the previous year's sales volume for Emer'gen-C. In the drug store category, Emer'gen-C experienced a growth rate increase of 109%. "Historically, Emer'gen-C has been #1 in the health food outlets. This data validates its position as a significant competitor in the food, drug and mass merchandising stores," said Alacer Vice President of Marketing & Sales, Bruce Sweyd. "Alacer's retail partners are also an integral part of this success," he added. "They have helped to make Emer'gen-C the fastest growing vitamin C product in the country." The AC Nielsen/SPINS data tracks sales of natural products through food, drug and mass merchandising outlets and is drawn from AC Nielsen's ScanTrack database, a statistically representative sample of retail outlets throughout the United States. Alacer's marquee product, Emer'gen-C comes in single-serving packets and is made up of 1,000 mg of Vitamin C in the form of mineral ascorbates Mineral ascorbates are salts of ascorbic acid (aka vitamin C). They are powders manufactured by reacting ascorbic acid with mineral carbonates in aqueous solutions, venting the carbon dioxide, drying the reaction product, and then milling the dried product to the desired particle in addition to B vitamins B vitamins This family of vitamins consists of thiamine (B1), riboflavin (B2), niacin (B3), pantothenic acid (B5), pyridoxine (B6), biotin, folic acid (B9), and cobalamin (B12). and active mineral complexes. When water is added, the ascorbic acid reacts with the mineral carbonates, creating mineral ascorbates. The production of mineral ascorbates as it occurs in most animals' bodies is simulated, and the effervescent ef·fer·vesce intr.v. ef·fer·vesced, ef·fer·vesc·ing, ef·fer·vesc·es 1. To emit small bubbles of gas, as a carbonated or fermenting liquid. 2. To escape from a liquid as bubbles; bubble up. 3. Emer'gen-C is ready to drink. Emer'gen-C comes in 15 great-tasting flavors including a "Jr." multivitamin mul·ti·vi·ta·min adj. Containing many vitamins. n. A preparation containing many vitamins. multivitamin version for children 10 and under. Alacer has headquarters in Foothill Ranch, with additional offices in Irvine, Calif. and Wallingford, Conn. The company develops and markets Emer'gen-C domestically and internationally. The product is sold in a variety of outlets, including Walgreens, Wal-Mart, Sav-on/Osco, Kroger/Ralphs, Albertsons, Vons, Smith's Food & Drug, Safeway, Trader Joe's, Fred Meyer, Fry's, GNC GNC General Nutrition Centers GNC Gas Natural Comprimido (Argentina) GNC Guidance, Navigation, and Control GNC Grand National Championship (ATV racing) GNC Global Navigation Chart , Wild Oats, Whole Foods, The Vitamin Shoppe, and most health food/nutrition retailers. For further information about Alacer, Emer'gen-C and other Alacer products, visit the Web site at www.alacer.com or call 800-854-0249. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion