Al Subbloie, President and CEO of IMA, Named New Chairman of the Connecticut Technology Council.

SHELTON, Conn.--(BUSINESS WIRE)--Oct. 22, 1998--IMA (NASDAQ: IMAA), a global provider of enterprise customer interaction software, announced that Al Subbloie, president and chief executive officer, has been named chairman of the Connecticut Technology Council, a business association for high technology companies in the state. Subbloie succeeds Harry H. Penner, Jr., chief executive officer of Branford, Conn.- based Neurogen Corporation and a co-founder of the CTC, who has served as chairman since June 1996.

"The Technology Council is fortunate to have the visionary leadership of Al Subbloie to follow in the large footsteps of Harry Penner," said Laura Kent, president of the CTC. "Al represents a vigorous new generation of corporate leadership in Connecticut."

IMA is a recognized worldwide provider of customer interaction software products that help companies acquire, retain and grow customers by maximizing the productivity and revenue-generating potential of customer interaction call centers used for sales, marketing and customer service. The company joined the CTC in Nov. 1996, and Subbloie was elected to the CTC Board and Executive Committee in May 1998, where he served as vice president of external affairs.

"It is critical that we continue to raise Connecticut's image across the nation as a center of technology. At the same time, it is important that CTC remain the central unifying voice of the technology sector and industry clusters within Connecticut," said Subbloie. "The rapid growth of what many call `The New Economy,' built on leading- edge industries like computer hardware and software, telecommunications, photonics and biotechnology, directly benefits all citizens of Connecticut."

Subbloie added, "Technology companies create quality jobs and increased opportunities for the state's workforce, and provide a way for the Connecticut economy to successfully compete in the global marketplace. The CTC is focused on delivering the message that Connecticut has the educated workforce and the supportive business environment needed by high technology companies equal to any region in the U.S. I'm looking forward to working with the CTC staff and member companies to build on this powerful story."

IMA recently received the Connecticut Technology Fast 50 award as one of the fastest-growing companies in the state, with revenue growth from $12.9 million to $36.7 million over a five-year period. The company is ranked the leading provider of call center software in Europe by industry analysts Datamonitor, and is considered a market leader in the U.S., Latin America, and the Pacific Rim. In addition, IMA's EDGE(R) software suite has recently won nine major awards for product excellence.

Subbloie is one of the founders of IMA and has been president, chief executive officer and a director of the company since its incorporation in 1990. From 1982 to 1984, Subbloie worked for the consulting division of Arthur Andersen & Co., specializing in distribution and manufacturing consulting. Subbloie is recognized as one of the pioneers of the customer interaction software (CIS) industry, considered one of the fastest-growing technology sectors. He graduated with honors from Trinity College in Hartford, Conn., with a degree in economics.

About the Connecticut Technology Council

The Connecticut Technology Council is a business association of Connecticut providers and users of technology committed to growing and diversifying the state's technology base. CTC is the voice of technology companies in Connecticut and the state's leading advocate for issues affecting technology.

About IMA

IMA is a global leader in front office customer interaction solutions for call centers used for sales, marketing and customer service. The company's Web- and CTI-enabled software helps companies maximize the revenue- and loyalty- generating potential of each customer contact. IMA is the choice of over 400 leading organizations including Bose Corporation, Dakotah Direct, Lloyds TSB Bank, Pacific Gas and Electric, SNET and Xerox. IMA has headquarters in Shelton, Conn., offices in Atlanta, Chicago, Dallas, Frankfurt, Irvine, London, Melbourne and Paris, and representatives worldwide. More information about IMA's products and services can be found on the World Wide Web at www.imaedge.com, requested via e-mail at [e-mail], or by calling 1-800-776-0462.

NOTE: IMA is a registered trademark of IMA. All other products or company names mentioned are used for identification purposes only, and may be trademarks of their respective owners.

Except for the historical information contained in this announcement, the matters discussed in this announcement are "forward-looking statements" (as that term is used in the Private Securities Litigation Reform Act of 1995) that involve risks and uncertainties detailed from time to time in the Company's filings with the Securities and Exchange Commission (the SEC). In particular, IMA draws the reader's attention to the "Risk Factors" stated in the Company's Registration Statement on Form S-1 dated July 30, 1997 and its accompanying Prospectus, the Company's Quarterly Reports on Form 10-Q dated August 14, 1997, November 14, 1997, May 15, 1998, August 14, 1998, and October 8, 1998, the Company's Annual Report on Form 10-K dated March 30, 1998, as well as to the Company's periodic and current reports as they are filed with the SEC.