Al Ries to Speak at Business Wire Conference on Integrated Marketing.Business Editors NEW YORK--(BUSINESS WIRE)--May 26, 2004 Al Ries Al Ries is a marketing professional and author. He is also the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. , the world-renowned marketing strategist and best-selling author of "The Fall of Advertising & The Rise of PR," leads a panel of prominent marketing and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most executives who will speak at a Business Wire conference on integrated marketing. The conference is scheduled for Tuesday morning, June 29th, from 8:30 a.m. - 11 a.m., at Reuters US Headquarters at Three Times Square (42nd Street and Seventh Avenue) and is free of charge to public relations, investor relations Investor relations The process by which the corporation communicates with its investors. , marketing and advertising professionals. The conference will be webcast by Thomson CCBN CCBN Central Coast Bancorp CCBN Charles County Business Network . Other speakers include Richard Badler, senior vice president, corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. for Unisys; Michael Marino, chief strategy officer for Manning, Selvage and Lee and Les Blatt, Business Wire's manager of multimedia. The moderator is Julia Hood, editor of PRWeek. "Conference attendees will learn how the web has marginalized the traditional gatekeeper and has given public relations and marketing executives the opportunity and power to reach consumer audiences and control the message like never before," said Michael Lissauer, Business Wire's senior vice president of marketing and business strategy. "They will also learn how new multimedia opportunities make it even easier to blend marketing disciplines." Advance registration is required. Contact Francine Vida at Business Wire (212/752-9600) to attend the event. About Business Wire Business Wire was founded in 1961 by chairman/CEO Lorry I. Lokey, veteran journalist and public relations executive. The company's multi-channel delivery network, with access to some 60 international and national news agencies, financial information providers and Web-based news services throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe, Asia, Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , the Middle East and Africa, provides real-time, simultaneous access to key audiences--the news media, trade publications, institutional and individual investors, business-to-business decision-makers and consumers. Business Wire electronically disseminates some 1,000 full-text news releases daily to the media, the Internet, online services and databases, and the global investment community in 150 countries in 45 languages. Business Wire has 25 U.S. offices, Frankfurt, London, Stockholm, Brussels and Sydney offices, and reciprocal offices throughout the world. |
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