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Al Ghurair to launch new campaign.

Dubai-based shopping destination, Al Ghurair Centre, has announced the launch of an innovative 'Back to School' campaign, giving away scholarships to six shoppers, starting August 29 to September 15.

Visitors to the mall who spend Dh200 ($54.46) at any of the Al Ghurair Centre retail outlets stand a chance to enter into a draw to win one of the six scholarships.

With this promotion, the centre aims to support the future of children and make it an exciting time for them to go back to school after the summer holidays, a statement from Al Ghurair said.

In addition, the centre has also lined up the most popular Freej entertainment for children with unique activities and mall decorations.

Lina M Fawaz, the marketing manager of Al Ghurair Centre, said: "With the aim of giving back to the community in different ways, Al Ghurair Centre is pleased to offer scholarships through its 'Back to School' campaign in order to support children and provide a platform for a brighter tomorrow. We encourage parents and children to benefit from this campaign and look forward to welcoming them to the mall during this holiday season."

As part of the Freej entertainment, the mall will be completely animated with various themed game stalls, Freej house for cartoon viewing, interactive puzzles, competitions, and more exciting activities between 2pm to 10pm every day.

Children will also have the opportunity to meet and greet popular Freej characters between 4pm and 9pm on the weekends (Thursday to Saturday) during the campaign.

Retailers at Al Ghurair Centre will also be giving away special deals and discounts as part of the celebrating during the 'Back to School' campaign, the statement said. -- TradeArabia News Service

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Publication:TradeArabia (Manama, Bahrain)
Date:Aug 27, 2012
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